streaming

video changing traditional media 2016

12 Reasons Why Video is Changing Everything for Traditional Media

2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience's terms.
Halo 5 Guardians

How Halo 5 YouTube Live-stream Smashed All Sales Records for Xbox

In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.
live video streaming for brands

Live Streaming vs Video on Demand: Why Brands Need to Consider Both

Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
twitch video views

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
spotify video

Spotify Fires Back at YouTube, Adds Own Video Content

YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
4k-online-video

Is 4K Video Quality Critical for Online Creators?

There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when they could be pushing resources elsewhere?
meerkat app tweet live video twitter

Can Meerkat Claw its Way to the Top of the Live-streaming Video Apps?

The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
long form video content on increase

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.
mobile video 72% of mobile traffic by 2019

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

Video content will be responsible for an incredible 72% of total mobile data traffic by 2019, according to a new study by Cisco. That's a 13-fold increase in the next 4 years, and puts network providers under pressure to deliver consistent high-quality video to consumers.