Streaming Media East Articles

YouTube Updates: EDU Playbook, Merchant Annotations, InVideo Promotions, Content ID & More [Reel Web #60]

On this week's Reel Web episode, we take a deeper look into several web video marketing related updates from the past week including updates to YouTube's Content ID program and copyright violation appeals process, new branding and promotional in-player functionalities via YouTube's new InVideo Programming, ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

5 Elemental Lessons Learned in Sports Video Streaming For The 2012 Summer Olympics

Over the last several weeks, as the world tuned in to the 2012 Summer Olympic Games in London, more than 20,000 broadcasters aimed to reach a global audience of 4 billion viewers with more than 4,000 hours of coverage. According to Sam Blackman, CEO and Co-founder ...

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Handicapping and Reviewing YouTube’s New Content Channels

Six months ago, Robert Kyncl, YouTube's Global Head of Content Partnerships, announced that "even more talented creators and original entertainment will soon join YouTube's existing channel lineup." And two weeks from now, a panel of TV critics, YouTube producers and other experts will "take a ...

Howcast Knows How To Build A Next-Generation Media Company

Learning how to do things can be challenging and complicated, but with the rise of online and mobile video, it's become easier to learn by watching instructional video content. The old adage, "a picture is worth a thousand words," holds true for videos, which can ...

Go To The 2010 Streaming Media East Conference and Expo

Says the 2010 Streaming Media All Star - no wonder I was nominated, right?  Just kidding...  Seriously though, if you want to immerse yourself in the online video industry, you really should go to the Streaming Media East conference in 2 weeks (May 11 &12th) ...

Announcing The First Ever Online Video Platform Summit

I'm pleased to announce to the ReelSEO community the Online Video Platform Summit, a new two-day single track event held in conjuction with the annual Streaming Media West Conference and Exhibition on November 18-19th in San Jose, Calif. The Online Video Platform Summit was born ...

On2 Interview - The Basics of Online Video Codecs

http://www.reelseo.com/on2-interview-basics-codecs/ Grant Crowell and I took a few moments to sit down with the Chief Marketing Officer of On2 technologies, Eero Kaikkonen. We asked Eero to provide our readers with some basic information regarding what online video codes are, and what they mean for online video marketers.

The Feedroom Interview - Video Search Optimization

http://www.reelseo.com/feedroom-interview-video-seo/ In the interview with the Feedroom, Daniel talks about how critical it is to focus on video search optimization for online video content and Daniel discusses how The Feedroom has video search optimization (video SEO) features built into its offering for clients to have maximum discoverability and visibility of their online video content.

Streaming Media East Conference Videos Available

Dan Rayburn announced that a number of the videos from the recent Streaming Media East conferences have been edited and archived and are now available on the Streaming Media website. You can find the videos here. Here is the opening session where Dan Rayburn interviewed ...

Sex and The City's Kristen Davis On Video SEO

We thought it would be fun to ask Kristen what she thinks about video SEO, online video monetization, and the current state of online video search marketing. Needless to say, she had little to offer, but we still pressed on.

Adap.tv Helps Publishers Adapt To Video Advertising

This past week at the Streaming Media East conference in New York City, I had the privilege of speaking with the CEO of Adap.tv, Amir Ashkinazi. Prior to forming adap.tv, Amir was a founder and the CTO of Shopping.com. Amir told me all about their ...

Come Meet Us At Streaming Media East 2008 In NYC

ReelSEO and Search Marketing Standard will be working together during the next few days to cover the 2008 Streaming Media East Conference in New York City. We are looking to feature speakers and attendees for on-camera interviews. We would love to speak to those who ...

Should Online Video Content Creators Get A Cut?

The biggest question on the minds of most online video content creators is: how do I make money? Last year, writers in Hollywood went on strike against movie studios and television broadcasters, in part because they demanded a share of revenue generated by the digital ...