strategy

discovery digital networks

Discovery Digital Networks and The Success of Original Programming

As a leading media source for today's online audiences, Discovery Digital Networks is home to Animalist, TestTube, Revision3, SourceFed and the DeFranco Network. With more than 110 shows anchored by the web's leading personalities, DDN covers original topics ranging from internet cats, science, current events, and tech. We talk to GM Jim Louderback about the network.
facebook

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook's News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.
Creator's Tip 154 - What YouTube's Increased Popularity over Facebook Means for Video Marketers

YouTube is Bigger Than Facebook: What That Means for Marketers

Earlier this year, YouTube was confirmed as having more unique visitors than Facebook in the US, making it the biggest social network. In this week's Creator's Tip, we discuss what implications that has for marketers.
vine app video marketing

5 Ways You Should Be Using Vine for Video Marketing

Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.
video content superstars

Yes, Small Brands CAN Become Video Marketing Superstars

Content marketing isn't just for for big brand budgets. Small and medium sized businesses can also leverage it with well-planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement.
Tumblr

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?
Fifa-World-Cup-Brazil-social video

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.
youtube help

How YouTube's Free Help Channel Can Improve Your Video Marketing

In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, YouTube has its own excellent channel where you will find all sorts of tutorials, troubleshooting, and tips from the YouTube Help team. We take a look at some of the topics it covers.
find best video production company

Tips for Getting the Best Out of Your Video Production Company

On this week's Creator's Tip we look at the best way to find a great video production team to work with for your video marketing efforts. Many marketers know that video is becoming an increasingly vital part of any digital online strategy, but if you are need to outsource video production, it can be a minefield if you don't know what you are looking for or how much you should pay. If you are clear about your objectives, then it will be much easier to navigate all of the options.
YouTube_MarketingCampaign

Did YouTube's Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?
youtube success

7 Steps to Success on YouTube from Those That Know [VidCon]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.
rooster teeth vidcon 2014

How Brands are Using Video to Succeed Online: VidCon 2014

VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.
business cards

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.
Creators Tip 147 - Top 3 Influencers of Video SEO

Top 3 Video SEO Influencers on YouTube Right Now

In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.
Thumbnail

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .