strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creators Tip #105]

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they’re launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.

Creative Approaches to Video Storytelling for Brands

Creative Approaches to Video Storytelling for Brands

We had representatives at the ReelSEO Video Marketing Summit from major digital production agencies Mekanism, Adjust Your Set, Salesforce, Portal A, and New Antics talk about the value of storytelling and their interactions with brands when they pitch ideas. There is a tremendous wealth of information here.

Accelerating Audience Engagement with Online Video

Accelerating Audience Engagement with Online Video

The value of digital relationships is forcing marketers to understand what makes people connect, and understanding that drastically improves our success in engaging audiences through relevant, contextual, and targeted content. Video accelerates our path up the digital relationship pyramid by engaging customers more quickly at a deeper emotional level.

Three Tips To Help Your Video Gain Traction Online

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it’s good…but how do you get others to feel the same way? It’s all about finding influencers who have the same interests as you, and learning how to talk to them.

The Top Video Marketing Mistakes (and Solutions)

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don’t always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a “YouTube Creator Playbook” mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

How Brands Market Video on YouTube: Interview with Google’s Suzie Reider

How Brands Market Video on YouTube: Interview with Googles Suzie Reider

We talked to Google/YouTube’s Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie’s got some stats, tips, and top-notch info for us to consider.

The Cure for Videos Suffering from Television Syndrome and Viralitis

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from “Television Syndrome” and “Viralitis” when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when “virality” is more for entertainment value than brand lift. So what’s the cure?

10 Tips On Getting Your First 1000 YouTube Subscribers

10 Tips On Getting Your First 1000 YouTube Subscribers

Getting your first 1,000 subscribers might seem like a somewhat daunting task when you’re first starting on YouTube. Why 1,000? Well it’s the magic mark for enabling your channel for live streaming. Following these tips can bring you closer to that reality.

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