strategy

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report] video ux 360x240

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

A new report confirms that branded video views hit an all-time high in Q3 2014, an increase of 73% from this time last year. Video campaigns for smartphones, plus enormous residual interest from the World Cup, generated 2.9 Billion views of branded video content.
Viewers LOVE Halloween, So Why Arent More Brands Creating Video Content Around It? halloween content youtube brands losing out 360x240

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
Translate Your Closed Captions & Reach a Wider Global Audience global video marketing 360x240

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.
How Activision is Crushing it with YouTube Influencers & Fans activision youtube 360x240

How Activision is Crushing it with YouTube Influencers & Fans

Activision's 'Call of Duty' YouTube channel has more than 2.3 million YouTube subscribers, and has generated over 500 Million views. 'Call of Duty' has also earned its parent company a 9.4% share of voice on YouTube with owned media. But 'Call of Duty' influencer videos (earned media) have been viewed 9.7 billion times, almost 20x the number of views for the brand's owned videos.
Why Mobile Video is The New Makeup Counter for Generation C “Frankie Stein Monster High Doll Costume Makeup Tutorial for Halloween” 360x240

Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.
Cosmetics Brands are Missing the YouTube Boat on Halloween earned media beauty youtube halloween 360x240

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice video content marketing strategy for B2B brands 360x240

76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.
YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy digital video advertising 360x240

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers - just like special interest magazines once did. The success of each endeavor depends on the ability of the video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.
Watch Time: A Guide to YouTubes TOP Search Ranking Factor youtube watch time 360x240

Watch Time: A Guide to YouTube's TOP Search Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
Reddit & Video: A Comprehensive Guide for Video Marketers reddit video marketing 300x240

Reddit & Video: A Comprehensive Guide for Video Marketers

Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today. Read our tips for reaching your target audience on the site.
Its Earned Media Thats Driving Brand Awareness for Uber on YouTube earned media uber youtube 360x240

It's Earned Media That's Driving Brand Awareness for Uber on YouTube

The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.
2 YouTube Analytics Reports You Should Check Every Week Creators Tip 159 4 Key Performance Metrics to Help You Make Better Videos 360x240

2 YouTube Analytics Reports You Should Check Every Week

In this week's Creator's Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content for your channel.
Videos Are Coming to the App Store: Tips for Marketers and Developers app previews coming thumb 360x240

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.
How YouTube Influencers are Driving Sigma Beautys Success sigma featured image 360x240

How YouTube Influencers are Driving Sigma Beauty's Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.