strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Accelerating Audience Engagement with Online Video

Accelerating Audience Engagement with Online Video

The value of digital relationships is forcing marketers to understand what makes people connect, and understanding that drastically improves our success in engaging audiences through relevant, contextual, and targeted content. Video accelerates our path up the digital relationship pyramid by engaging customers more quickly at a deeper emotional level.

Three Tips To Help Your Video Gain Traction Online

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it’s good…but how do you get others to feel the same way? It’s all about finding influencers who have the same interests as you, and learning how to talk to them.

The Top Video Marketing Mistakes (and Solutions)

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don’t always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.

How the Top 100 Brands Use YouTube for Marketing

How the Top 100 Brands Use YouTube for Marketing

Pixability just did a report on the top 100 brands and how they use YouTube. These brands have a “YouTube Creator Playbook” mentality when it comes to publishing content, using the proper SEO, implementing strong social media practices, and more.

How Brands Market Video on YouTube: Interview with Google’s Suzie Reider

How Brands Market Video on YouTube: Interview with Googles Suzie Reider

We talked to Google/YouTube’s Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie’s got some stats, tips, and top-notch info for us to consider.

The Cure for Videos Suffering from Television Syndrome and Viralitis

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from “Television Syndrome” and “Viralitis” when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when “virality” is more for entertainment value than brand lift. So what’s the cure?

10 Tips On Getting Your First 1000 YouTube Subscribers

10 Tips On Getting Your First 1000 YouTube Subscribers

Getting your first 1,000 subscribers might seem like a somewhat daunting task when you’re first starting on YouTube. Why 1,000? Well it’s the magic mark for enabling your channel for live streaming. Following these tips can bring you closer to that reality.

Tips to Unlock the Power of YouTube for Brands

Tips to Unlock the Power of YouTube for Brands

How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

There’s a myth that you can’t have a successful video if it’s over 15 minutes in length (and some would say the bar is much lower). But long-form videos have a place, and can be hugely successful. They’re no different from short-form videos if they’re entertaining and compelling.

Three Proven YouTube Best-Practices to Drive Views [Creator's Tip #99]

Three Proven YouTube Best Practices to Drive Views [Creators Tip #99]

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there’s all sorts of statistics to back it up. Boom.

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