A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Your first video hits YouTube and you get lucky, and you get quite the audience. This is fantastic. People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining. You get tons of ...
This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...
So now, you've got awesome content and you know you'll be able to put out new videos each and every week. You believe you're a web video star in the making, and it's only a matter of time before truckloads of cash just start piling ...
Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...
Most newspaper hacks and PR flacks are creatures of habit. They didn't learn about YouTube or online video in the top journalism schools or the best colleges for communication majors. But the first YouTube video, Me at the zoo, wasn't uploaded until April 23, 2005, ...
Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates. For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content ...
It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news ...
It's hard to believe it's been a year already, but it's nearly time for the 2011 Blogworld & New Media Expo, coming this November 3-5. This year, the event leaves its long-term home of Las Vegas for the sunny locale of Los Angeles, CA. Blogworld ...
Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes ...
AOL HD is continuing its march into your living room with its latest announcement that it will start pushing content to connected boxes. Now that doesn't mean that everything will instantly have an AOL video button or app, but so far, they are targeting the ...
It's almost time for the weekend, and since we're heading into that back-to-school time of year, many of you probably have big plans. But before your power through the work day to get to those plans, you might need a little fuel to get you ...
Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...
This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...
What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...
I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...
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