strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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How Web Publishers Can Get Started With Video Advertising

How Web Publishers Can Get Started With Video Advertising

The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each

Solving the Big E-Commerce Video Problem – In Real Time! [Video]

Solving the Big E Commerce Video Problem   In Real Time! [Video]

Many businesses want to produce videos that promote their products and services but are often intimidated by the perceived costs involved or the lack of in-house resources. We take a look at a new product from Liveclicker that could make things a little easier.

10 Great YouTube Channels For Business Advice And Support [Creator's Tip #110]

10 Great YouTube Channels For Business Advice And Support [Creators Tip #110]

YouTube is a fantastic resource for those looking for business advice, support and ideas but it’s not always easy to find the best videos for your specific needs. We take you through our pick of the ten business Channels.

#1 Business Video Tip – Let Your Goals Drive Strategy [Creator's Tip #107]

#1 Business Video Tip   Let Your Goals Drive Strategy [Creators Tip #107]

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator’s Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire

You’ve probably never heard of William Arthur Ward, one of America’s most quoted writers of inspirational maxims. That’s because he wrote for magazines like Reader’s Digest and newspapers like the Fort Worth Star-Telegram a couple generations before YouTube was launched. But, Ward wrote something that …

The Online Video Battle of Content Vs. Community: Which Rules?

The Online Video Battle of Content Vs. Community: Which Rules?

Our panel, “Content vs. Community – Which Is King?” featured a host of great experts discussing whether it’s the great content or a solid community that creates success in online video. It shouldn’t surprise you that these two things are not mutually exclusive.

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

There are 8 phases of the customer life cycle, and video can play a part in all of those…from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each step.

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Video Marketing Fits Snugly with Famous Footwear and Poptent [Case Study]

Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creators Tip #105]

At the ReelSEO Video Marketing Summit, we asked some of the experts, who just-so-happened to be walking around, what kind of tips they would give to creators when they’re launching their videos. Suzie Reider, Jim Louderback, and many more offer their thoughts.

Creative Approaches to Video Storytelling for Brands

Creative Approaches to Video Storytelling for Brands

We had representatives at the ReelSEO Video Marketing Summit from major digital production agencies Mekanism, Adjust Your Set, Salesforce, Portal A, and New Antics talk about the value of storytelling and their interactions with brands when they pitch ideas. There is a tremendous wealth of information here.

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