A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...
This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other ...
When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But ...
Are you at all confused by the term "Social Video?" It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel ...
I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence". I asked him about his take on "social" and "viral" video and asked him to give us some tips for ...
I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. ...
You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts--I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details ...
A couple of paragraphs further down, the secret formula of Coca Cola will be revealed. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it "liquid content.” But, before you go any further, I feel that I should issue a ...
So what have we learned from The YouTube Creator Playbook over the past three months? I'll tell you what I got most out of it. Being a success on YouTube requires more than making great content and simply uploading it to the site. In fact, ...
Sometimes it's difficult to get views from inside the crowded space of YouTube, so looking outside YouTube can sometimes be an effective way to get targeted viewers to your videos from your niche to discover your content. In this week's Producer Tip video we give ...
I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own ...
The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains. And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to ...
There's no doubt that getting your video to show up in YouTube and other search engines is important. But when you are first starting out, the search engine isn't going to exactly favor your videos or channel because you aren't popular just yet. Getting people ...
YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Producer Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of ...
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...
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List of Video Sharing Web Sites and Destination Sites Like YouTube - Share Your Videos![How Do the Most-Subscribed YouTube Channels Achieve Success? [Study]](http://cdn3.reelstatic.com/wp-content/uploads/2013/06/thumbnail-image-50x50.png "How Do the Most-Subscribed YouTube Channels Achieve Success? [Study]")
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