strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

While many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.

How To Develop a YouTube Programming Strategy [Creator's Tip #138]

How To Develop a YouTube Programming Strategy [Creators Tip #138]

In this weeks Creator’s Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don’t you?

‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages. But are you tagging and tracking those URLs? We show you how to.

How to Create Videos That People Will Love and Share [Creator's Tip #137]

How to Create Videos That People Will Love and Share [Creators Tip #137]

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator’s Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.

Optimize Your YouTube Content for a Multi-Channel Strategy

Optimize Your YouTube Content for a Multi Channel Strategy

YouTube has been an online marketer and video creators dream come true. But it’s time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer’s new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.

Royal Bank of Canada’s Innovative Video Ads Tap Into Your Emotions

Royal Bank of Canadas Innovative Video Ads Tap Into Your Emotions

Buying a home is right up there as one of the most stressful events in life, and the whole process can trigger a range of emotions in those going through it. The Royal Bank of Canada’s new video ads tap into the drama, fear, and romance of the situation, using innovative annotations and tracking codes.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

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