strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Join Google/YouTube, JW Player, Pixability at ReelSummit 2014

Join Google/YouTube, JW Player, Pixability at ReelSummit 2014

ReelSummit is going to be a must-attend event for marketers, storytellers, brands and retailers who are serious about online video. We’re delighted to announce that executives from Google/YouTube, JW Player, and Pixability will also be joining us at the July 24th-25th event in San Francisco.

5 Ways Vimeo Beats YouTube for Video Marketing [Creator's Tip #145]

5 Ways Vimeo Beats YouTube for Video Marketing [Creators Tip #145]

In this week’s Creator’s Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that’s not always the case. It really comes down to what is important to you, and what you are trying to accomplish.

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.

4 Car Brands Who Are Driving Instagram Video Success

4 Car Brands Who Are Driving Instagram Video Success

There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way.

Are You Guilty of Making These 13 YouTube Mistakes?

Are You Guilty of Making These 13 YouTube Mistakes?

YouTube is the second largest search engine in the world, and the largest video site by a country mile. That means there is plenty of competition in every vertical, and endless ways that your video can fall through the gaps when it comes to views and engagement. However, you may be looking for extra ways for your video marketing campaigns to fail even further?

Three Key Reasons to Attend 2014 Reel Video Summit

Three Key Reasons to Attend 2014 Reel Video Summit

If you are a video marketer, advertiser or producer, you should attend the 2014 Reel Video Summit for three key reasons: To keep up-to-date with industry trends, see new products and services, and maintain and build relationships. And, if you’re going to attend, then you might as well save up to $500 and register by Monday, May 25, 2014, right? See ya there!

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

It’s slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.

Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

YouTube Keyword Research vs Google Keyword Research: There’s a Difference!

YouTube Keyword Research vs Google Keyword Research: Theres a Difference!

Don’t use the same keyword research for the world’s second largest search engine (YouTube) that you’ve already conducted for the first (Google). It’s like they’re two different nations with two different languages, cultures, seasons, and folk heroes.

YouTube Brand Marketing: Video Ads are the New Focus Group

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.

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