strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Tips for Optimizing Video Ad Campaigns on Tablets

Rhythm put out their Q2 2012 Insights report which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion. It seems that many tablets commonly have more than one user, so if you're ...

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than ...

10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes

I interviewed Michael Hoffman, President of the video agency See3 communications, specializing in video strategies and campaigns for non-profits and cause marketing. Back in 2006, See3 created the DoGooder Nonprofit Video Awards, which they run with YouTube, to honor the best uses of video by ...

Enterprise Video Conference to Coincide with Streaming Media West 2012

Streaming Media events have been a mainstay in the ReelSEO realm for some time now because of the massive hoard of information that they pass on to everyone that attends. The information often proves educational, actionable and downright useful in so many ways that it's ...

Samsung Offering $300,000 and Distribution Deal for Multi-Screen TV Series

Samsung is holding their third annual Free the TV Challenge and the theme this year is Second Screen Storytellers which means they're looking for a full package production that will couple TV viewing with additional content meant to be viewed on another screen but tie ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...

Berkleemusic Enrolls 500+ New Students Via Direct Marketing From Their YouTube Channel [Case Study]

Since 1945, Berklee College of Music has fostered the careers of a constellation of superstars—among them, pianist and singer Diana Krall, Grammy Award-winning jazz artist Esperanza Spalding, musician and producer Quincy Jones and even YouTube sensations Amy Heidemann and Nick Noonan of Karmin. But Berklee, ...

The #1 Key to a Successful Video Marketing Content Strategy (Creator's Tip #44)

It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the ...

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

Duluth Makes a Big Splash with Superior YouTube Marketing Strategies

Last week, I spoke about making a big splash with superior YouTube marketing strategies at the Zenith Social Media Marketing Conference in Duluth, Minnesota. The conference was organized by the aimClear online marketing agency and the Duluth Area Chamber of Commerce. Situated at the westernmost ...

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

In Part 1 of our coverage of The YouTube Advertiser Playbook, we talked about how businesses need to come up with a plan before shooting a video.  One of those involved coming up with a creative strategy for your video: will you have a testimonial, ...

Tips and Best Practices For Shooting Your Business Video - The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of ...

Your Social Media Marketing Strategy isn't Complete w/o Video [Creator's Tip #39]

In this week's Creator's Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC's Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been ...

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

4 Steps for Shooting Successful Web Video - The YouTube Advertiser Playbook: Part 1

YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook, which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  ...