strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

Using Cross Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs …

How to Increase YouTube Video Views Through Tent-Pole Events: The YouTube Creator Playbook

How to Increase YouTube Video Views Through Tent Pole Events: The YouTube Creator Playbook

The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren't nearly the only ones.  When it comes to online video, releasing content that capitalizes on the buzz surrounding those events can also mean …

The Importance Of Publishing Video Frequently & Regularly – YouTube Creator Playbook

The Importance Of Publishing Video Frequently & Regularly   YouTube Creator Playbook

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining.  You get tons of …

The Social Video Blueprint, Part 9 – A Social Video Checklist & Conclusions

The Social Video Blueprint, Part 9   A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series–which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the …

Creating A Call to Action For Your Video – The YouTube Creator Playbook: Part 2

Creating A Call to Action For Your Video   The YouTube Creator Playbook: Part 2

So now, you've got awesome content and you know you'll be able to put out new videos each and every week. You believe you're a web video star in the making, and it's only a matter of time before truckloads of cash just start piling …

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online …

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Most newspaper hacks and PR flacks are creatures of habit.  They didn't learn about YouTube or online video in the top journalism schools or the best colleges for communication majors.  But the first YouTube video, Me at the zoo, wasn't uploaded until April 23, 2005, …

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content …

Save On SMX East 2011 With Discount Code From ReelSEO

Save On SMX East 2011 With Discount Code From ReelSEO

It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news …

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

It's hard to believe it's been a year already, but it's nearly time for the 2011 Blogworld & New Media Expo, coming this November 3-5. This year, the event leaves its long-term home of Las Vegas for the sunny locale of Los Angeles, CA. Blogworld …

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