strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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The Week's Best Viral Videos & Marketing Lessons - Soccer & Art

The Weeks Best Viral Videos & Marketing Lessons   Soccer & Art

It's almost time for the weekend, and since we're heading into that back-to-school time of year, many of you probably have big plans. But before your power through the work day to get to those plans, you might need a little fuel to get you ...

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

The Social Video Blueprint, Part 2: Its About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

What Motivates Us to Share Videos? The Psychology Behind Social Video

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Facebook vs. YouTube – Which Is Better For Video SEO?

Facebook vs. YouTube – Which Is Better For Video SEO?

We know there are thousands of online videos viewed daily, and we know there are millions of users on Facebook. As a small business owner, it's clear that both YouTube and Facebook are valuable marketing tools to build and grow a business through sharing content, ...

Mr. Google Plus, Tear Down That Wall

Mr. Google Plus, Tear Down That Wall

Google Plus is awesome. I'm already a huge, huge fan. I like the clean layout. I like the ability to place all my contacts into various circles and send updates only to certain types of people. And best of all, I love the Hangouts video ...

Video Is A Huge Part Of The Google Plus Social Network

Video Is A Huge Part Of The Google Plus Social Network

I somehow landed on the Google Plus social network page when the sign-up process was open, and managed to get set up. Sadly, registration has been closed again already, and the sending of invites has been temporarily disabled. I've played around with it a bit ...

Greenpeace Viral Video Spoofs Volkswagen's Hit Star Wars Ad

Greenpeace Viral Video Spoofs Volkswagens Hit Star Wars Ad

Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy. The environmental group has turned aggressively toward video in the ...

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and ...

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