strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
He...

The Importance Of Publishing Video Frequently & Regularly - YouTube Creator Playbook

The Importance Of Publishing Video Frequently & Regularly   YouTube Creator Playbook

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining.  You get tons of ...

The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions

The Social Video Blueprint, Part 9   A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...

Creating A Call to Action For Your Video - The YouTube Creator Playbook: Part 2

Creating A Call to Action For Your Video   The YouTube Creator Playbook: Part 2

So now, you've got awesome content and you know you'll be able to put out new videos each and every week. You believe you're a web video star in the making, and it's only a matter of time before truckloads of cash just start piling ...

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Most newspaper hacks and PR flacks are creatures of habit.  They didn't learn about YouTube or online video in the top journalism schools or the best colleges for communication majors.  But the first YouTube video, Me at the zoo, wasn't uploaded until April 23, 2005, ...

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content ...

Save On SMX East 2011 With Discount Code From ReelSEO

Save On SMX East 2011 With Discount Code From ReelSEO

It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news ...

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

It's hard to believe it's been a year already, but it's nearly time for the 2011 Blogworld & New Media Expo, coming this November 3-5. This year, the event leaves its long-term home of Las Vegas for the sunny locale of Los Angeles, CA. Blogworld ...

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes ...

AOL HD Pushing Media to Connected Devices and TVs for Higher Brand Engagement

AOL HD Pushing Media to Connected Devices and TVs for Higher Brand Engagement

AOL HD is continuing its march into your living room with its latest announcement that it will start pushing content to connected boxes. Now that doesn't mean that everything will instantly have an AOL video button or app, but so far, they are targeting the ...

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