strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Rokenbok Toy Company Using YouTube To Transform Into Online Business

Rokenbok Toy Company Using YouTube To Transform Into Online Business

The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains.  And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to …

Sharing Your YouTube Video With Blogs–The YouTube Creator Playbook

Sharing Your YouTube Video With Blogs  The YouTube Creator Playbook

There's no doubt that getting your video to show up in YouTube and other search engines is important.  But when you are first starting out, the search engine isn't going to exactly favor your videos or channel because you aren't popular just yet.  Getting people …

Setting Up Your Channel For The New YouTube Design – Reel Video Producer Tips #16

Setting Up Your Channel For The New YouTube Design   Reel Video Producer Tips #16

YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Producer Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of …

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer …

Web Video Strategies for Startups & New Media Companies

Web Video Strategies for Startups & New Media Companies

Video and rich media are fast becoming (and I would argue already are) a fundamental part of any online strategy for both startups and established New Media companies. That's the central theme of our upcoming FREE webinar, titled "Jumpstarting Online Video for Startups & New Media Companies," this …

Building Viewership Through Viewer Interaction & Social Activity – The YouTube Creator Playbook

Building Viewership Through Viewer Interaction & Social Activity   The YouTube Creator Playbook

The final section of the YouTube Creator Playbook focuses on making your video social.  When you first begin uploading videos, you are looking for an audience, which likely won't be very big at first.  You have to build one, and building an audience takes interaction …

How To Run A Successful Online Video Contest: Maximizing Your ROI

How To Run A Successful Online Video Contest: Maximizing Your ROI

Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In …

Create Content To Encourage Social Activity For Better SEO

Create Content To Encourage Social Activity For Better SEO

Content creation has been a central part of most SEO strategies for years. In the beginning, we based that content around keywords and phrases we wanted to rank for. When links gained much more importance with the engines, we began to create "viral' content designed …

How To Build A YouTube Audience With Keyword Tools – Reel Video Producer Tips #13

How To Build A YouTube Audience With Keyword Tools   Reel Video Producer Tips #13

This week our Producer Tip helps video producers understand how to use YouTube and Google's keyword suggestion tools for determining what videos to make for their niche and audience. It also helps online video creators know how to best title and tag their videos in …

Online Video Relationship Marketing with Social Media Expert, Mari Smith

Online Video Relationship Marketing with Social Media Expert, Mari Smith

I had the pleasure of conducting a video interview with Mari Smith at the Blogworld conference in Los Angeles this past week, where we talked about her newly released book, along with some benefits and tips for online video business-minded people with her strategy of "New …

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