strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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No-Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

No Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel …

5 Social Video Marketing Tips with Socialnomics’ Digital Leader: Erik Qualman

5 Social Video Marketing Tips with Socialnomics Digital Leader: Erik Qualman

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence".  I asked him about his take on "social" and "viral" video and asked him to give us some tips for …

YouTube Is Social Media – How Machinima Targets YouTube’s Social Power

YouTube Is Social Media   How Machinima Targets YouTubes Social Power

I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. …

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts–I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details …

Coca Cola’s Secret Branded Content Formula Revealed: Liquid Content

Coca Colas Secret Branded Content Formula Revealed: Liquid Content

A couple of paragraphs further down, the secret formula of Coca Cola will be revealed.  Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it "liquid content.” But, before you go any further, I feel that I should issue a …

Your Video And Social Media–The YouTube Creator Playbook Conclusion

Your Video And Social Media  The YouTube Creator Playbook Conclusion

So what have we learned from The YouTube Creator Playbook over the past three months?  I'll tell you what I got most out of it.  Being a success on YouTube requires more than making great content and simply uploading it to the site.  In fact, …

How To Get Views From Outside YouTube – Reel Video Producer Tips #18

How To Get Views From Outside YouTube   Reel Video Producer Tips #18

Sometimes it's difficult to get views from inside the crowded space of YouTube, so looking outside YouTube can sometimes be an effective way to get targeted viewers to your videos from your niche to discover your content. In this week's Producer Tip video we give …

What Makes Them Click – 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own …

Rokenbok Toy Company Using YouTube To Transform Into Online Business

Rokenbok Toy Company Using YouTube To Transform Into Online Business

The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains.  And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to …

Sharing Your YouTube Video With Blogs–The YouTube Creator Playbook

Sharing Your YouTube Video With Blogs  The YouTube Creator Playbook

There's no doubt that getting your video to show up in YouTube and other search engines is important.  But when you are first starting out, the search engine isn't going to exactly favor your videos or channel because you aren't popular just yet.  Getting people …

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