strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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Optimizing YouTube Tags – Best Practices for Tagging Your Videos: Reel Producer Tips #31

Optimizing YouTube Tags   Best Practices for Tagging Your Videos: Reel Producer Tips #31

Is it better to use a single tag for your videos or to use a lot of tags and litter the tag field with as many keywords as you can that are relevant to your video? One of our readers asked us that question in …

The Week’s Best Viral Videos & Video Marketing Lessons – Car Crash Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples–though if …

Only 16% Of Your Facebook Friends See Your Shared Videos

Only 16% Of Your Facebook Friends See Your Shared Videos

Today's big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether …

How Long Until YouTube Views Lose All Meaning?

How Long Until YouTube Views Lose All Meaning?

I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers. I really mean that. I know a lot of people who would hear me say that, and …

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Jumpstart Your 2012 Video + Social Media Marketing Strategy (Webinar Replay)

Earlier this month, we held a webinar in conjunction with Brightcove titled, "Jumpstart Your 2012 Video + Social Media Marketing Strategy." Courtney Pierce, Product Marketing Director at Brightcove, presented several case studies with leading brands like Philips, Intuit, Holland America, Oracle, Intel, to demonstrate how …

The Week’s Best Viral Videos & Video Marketing Lessons – Borderlands 2 Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy …

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point …

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the …

YouTube Shifts Its Strategy To Channels – The Reel Web Episode #25

YouTube Shifts Its Strategy To Channels   The Reel Web Episode #25

This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other …

The Super Bowl Is Dead, Long Live Super Bowl Commercials

The Super Bowl Is Dead, Long Live Super Bowl Commercials

When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But …

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