strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What’s the single most effective distribution strategy for branded video marketing campaigns? First-off, it’s important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

Duluth Makes a Big Splash with Superior YouTube Marketing Strategies

Duluth Makes a Big Splash with Superior YouTube Marketing Strategies

Last week, I spoke about making a big splash with superior YouTube marketing strategies at the Zenith Social Media Marketing Conference in Duluth, Minnesota. The conference was organized by the aimClear online marketing agency and the Duluth Area Chamber of Commerce. Situated at the westernmost …

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

Branded Video Content For More Than One Business: Killing Two Birds With One Stone

In Part 1 of our coverage of The YouTube Advertiser Playbook, we talked about how businesses need to come up with a plan before shooting a video.  One of those involved coming up with a creative strategy for your video: will you have a testimonial, …

Tips and Best Practices For Shooting Your Business Video – The YouTube Advertiser Playbook: Part 2

Tips and Best Practices For Shooting Your Business Video   The YouTube Advertiser Playbook: Part 2

Last week, we covered the extensive first section of the new YouTube Advertiser Playbook.  In that section, the Playbook details the importance of planning for your video before a shoot.  Now that you have a plan, it's time to shoot.  The way this section of …

Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]

Your Social Media Marketing Strategy isnt Complete w/o Video [Creators Tip #39]

In this week's Creator's Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC's Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been …

Why You Should Be At Streaming Media East Next Week

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make …

4 Steps for Shooting Successful Web Video – The YouTube Advertiser Playbook: Part 1

4 Steps for Shooting Successful Web Video   The YouTube Advertiser Playbook: Part 1

YouTube definitely wants you to succeed.  The more that you do, the more that they do.  Last year, YouTube gave us the YouTube Creator Playbook, which gave us a step-by-step process in which a great channel filled with great content could reach a wide audience.  …

Ray William Johnson is Laughing All the Way to the Bank & We’ve Discovered His Formula for Success

Ray William Johnson is Laughing All the Way to the Bank & Weve Discovered His Formula for Success

We’ve cracked the code.  We’ve been studying Ray William Johnson, "an alcoholic garden gnome with a taste for comic books and hip-hop music," and have discovered his secret formula for success. Who is "we"? I’m not using the royal "we".  Queen Victoria may have said, …

Google’s YouTube Strategy: 101 YouTube Channels for Three Key Reasons

Googles YouTube Strategy: 101 YouTube Channels for Three Key Reasons

What's Google's YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices. The company also has a network of 182 Official Google Blogs that cover topics …

What Makes for a Successful Live Streaming Web Show Series?

What Makes for a Successful Live Streaming Web Show Series?

Last week the MyDamnChannel network on YouTube launched the first ever LIVE Internet comedy show. Every Wednesday at 4pm Rachael Hoyt goes live online on their YouTube channel to stream a show that features celebrity guests, premiere clips of other shows on the network, humor, …

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