A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.
We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.
We are thrilled to announce The 2013 Video Marketing Summit, taking place July 25-26th in San Francisco. This intimate and unique two-day gathering will bring together some of the most brilliant minds in the online video advertising and marketing world. Speakers from YouTube, Revision3, Fullscreen, Unruly Media, Poptent, and of course, ReelSEO are among just a few of those scheduled to appear.
Video is a great way to communicate your company's message, and the best part is, it can always be accessed later when someone has questions. Here's an overview of how businesses use video internally to best communicate with employees, customers, and colleagues.
Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel. But, if you’re a B2B marketer, then ...
Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the ...
Below is a list of cliches every creator should know when developing a web show or web series. Development is the first chance a show has to "get it right" or "get it wrong" before entering into production and ultimately published online. These tips on ...
In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook.
The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...
I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...
So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident. I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this ...
33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I ...
In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy. A brand can spend copious ...
This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called "How We Launched Our Film Online: The Thomas Beale Cipher." These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, ...
Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data.
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Vimeo Gets Its First Exclusive Feature Film with Some Girls![ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]](http://cdn3.reelstatic.com/wp-content/uploads/2012/06/ING-DIRECT-Canada-THRiVE-launch-50x50.jpg "ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]")
ING DIRECT Canada Lends Business Video Marketing Tips You Can Take To The Bank [Case Study]
How To Guide for Shooting HD Video With A DSLR Camera
