strategy Articles

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
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The Industry Experts Guide to Building Your Brand on YouTube

The Industry Experts Guide to Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience.

How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

How to Squeeze 1.4 Million Words into a Tweet [Creators Tip #156]

If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.

Video Production Options for Big Budgets and Little Budgets

Video Production Options for Big Budgets and Little Budgets

When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.

Micro-Video Marketing Strategies for Brands on Vine & Instagram

Micro Video Marketing Strategies for Brands on Vine & Instagram

In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.

Forget Viral! How Industry Dynamics Drive YouTube Performance

Forget Viral! How Industry Dynamics Drive YouTube Performance

Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.

5 Lessons All Small Brands Can Learn About Video Marketing

5 Lessons All Small Brands Can Learn About Video Marketing

TechSmith, the software company behind Camtasia and Snagit, is a small brand working very hard to raise its profile on YouTube. It has learnt many lessons about video marketing, by implementing and testing different strategies. Read about the 5 top tips the brand has put into practice.

5 Totally Tubular Secrets to Brand Success on YouTube

5 Totally Tubular Secrets to Brand Success on YouTube

YouTube has more daily views of its video content than Facebook posts get likes, and a recent survey of teens indicated that YouTube was their preferred social network. So, clearly every video marketing campaign should include the site as part of its strategy. At ReelSummit 2014, Allison Stern, Co-Founder of Tubular, presented “five secrets to success on YouTube,” highlighting common brand pitfalls.

BuzzFeed Video Shares Its Formula for Explosive Growth

BuzzFeed Video Shares Its Formula for Explosive Growth

If you are in the business of content marketing, or are active on social media, then you’ll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.

Discovery Digital Networks and The Success of Original Programming

Discovery Digital Networks and The Success of Original Programming

As a leading media source for today’s online audiences, Discovery Digital Networks is home to Animalist, TestTube, Revision3, SourceFed and the DeFranco Network. With more than 110 shows anchored by the web’s leading personalities, DDN covers original topics ranging from internet cats, science, current events, and tech. We talk to GM Jim Louderback about the network.

Keep Facebook Videos Short and Sweet for Best Engagement

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook’s News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.

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