statistics Articles

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is ...

Online Video Continues Ridiculous Trajectory

ComScore has released their online video numbers for September 2009, and the trend continues. Online video views are again at an all time high. More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views. Holy cow.

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association's (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers ...

September Falters In Videos Viewed, 2009 Is 25% Better

Nielsen has recently found that online video usage is up, up, up. They even found out exactly how much up really is in this case, a full 25% they state.

Video Drives Search – Magical Convergence for Brand Marketers

I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don't expect someone the head of an major research and analytics firm ...

Video Online Helps People Forget Financial Crisis

The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it's ...

An Exabyte A Month of Video Viewing? Sooner Than You Think!

I know, you're asking what the hell an exabyte (EB) is aren't you? Well it's 1,000,000,000,000,000,000 bytes - a quintillion, 1018, a billion gigabytes, a...well you get the picture. Yes, quintillion is a word (the US/UK version not the other one). When? Delve into the ...

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is ...

Online Video Ad Budgets To Increase 50% In Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad ...