statistics Articles

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is ...

Why Don't All Video Platforms Display Video View Counts?!

When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising. Well, it was surprising to me. Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website. It was important ...

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it. And while that may not be a surprise--gee, young people are more into social and digital media than older people, ...

How Women Connect and Engage With Online Video - Nielsen Research

Nielsen did some research recently and had a webinar about how women are connecting with online video. I wasn't able to get into that webinar but I was able to download the video. I thought it curious that there would be such a massive difference ...

Nielsen adds Web-Enabled Devices to TV Tracking

Nielsen, media research company not recently deceased comic genius (RIP L.N), have changed a bit of their TV statistics tracking with changes to Internet-ready TVs. Basically, they now acknowledge their existence. Welcome to the 21st century Nielsen!

YouTube Re-Moves Public Video Insight Statistics

A while ago I wrote an article about how to interpret public YouTube statistics. It appears that in the last week or so that YouTube disabled this feature on their video pages. Videos now just have an enlarged view counter with no interactive features.

In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking ...

Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on ...

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels ...

What's The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...

Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5

This is Part Five of our ongoing series of Online Video Marketing Basics, and it's long overdue. This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video. And for that decision, ...