statistics Articles

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is ...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But …

The Rise of Mid-Roll Means Good Things for Video Advertising

The Rise of Mid Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being …

Engagement, Not Views, is Driving Today’s YouTube

Engagement, Not Views, is Driving Todays YouTube

We all are a bit guilty of checking out a video's view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it's still the easiest way to judge a video's success.  But …

Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There's nothing alarming here, TV took a small dip and in 2011 vs 2010 and other …

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens Embrace All Facets of Online Video from Creation to Consumption

Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they're doing, is video based.

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

US Marketers See Big Opportunity for Online Video Advertising in Europe

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were …

Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

Read It Later Says More Internet Users Saving Videos to Watch Later: Like DVR for the Internet

Read it later is an online app that basically lets users save articles and other content online to "read it later". However, it turns out, many of their users aren't doing any reading, except perhaps for subtitles and annotations, because they've been saving videos for …

An Overview Of The Recent YouTube Changes – The Reel Web Episode 27

An Overview Of The Recent YouTube Changes   The Reel Web Episode 27

There's a lot of statistics to cover this week since several reports coming out about online viewership last month in January, so we take a quick glance at some of those. We also give you guys a quick overview of the changes that are taking …

Vid.ly Pro Gets Cool New Analytics On Video Views Through API

Vid.ly Pro Gets Cool New Analytics On Video Views Through API

I like analytics, analytics are cool. If they were a hat they'd be a fez, because fezzes are cool. If they were a piece of neck wear, they'd be a bow tie, because bow ties are cool, or at least that's what Doctor Who has …

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