YouTube Insight Analytics: Overview & Best Practices Guide
Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google’s acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the success of a campaign are included with Insight. Not only ...
India, iPhone Top VuClip Mobile Video Usage
While the latest report from VuClip is entitled Global Video Insights, it only applies to users of VuClip, which is a mobile video service that works on any phone, with any carrier, and in any country. So I would not say these numbers or results are indicative of the global mobile video viewing audience but ...
Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June
Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received from comScore about their Video Metrix numbers, to sort of ...
The Rise Of Online Video Will Break The Internet
Sometimes we get so used to talking about how popular video is, and how fast it's growing online, that we actually lose perspective a bit on exactly how rapidly it's moving. You might even say we've been taking the Internet for granted a bit. Because, if Cisco's predictions are anywhere close to correct, our obsessive ...
What's The Next Eye-Popping Milestone For YouTube?
YouTube shocked the world last year with the reveal that they were regularly serving up 2 billion video views per day, with over 35 hours of video being uploaded every minute. As stunning as those numbers were at the time, YouTube wasn't shy about setting their next milestone, which they said was 48 hours of ...
30% of Homes Have Internet Connected TV Reports Leichtman, But Research Seems Shaky
Just about one in three homes in the US (really three in ten) have been found to have a TV that is connected to the Internet, whether it be through a game console, Blu-ray player or the TV itself according to a new report from LRG. If you are reading this, it is probably your ...
25 Jawdropping YouTube Video Facts, Figures, & Statistics
One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some of YouTube's most impressive numbers--over 2 billion video views per ...
Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face value. But since we know there aren't 144 billion Americans ...
YouTube Has Hundreds of Partners Making Six Figures A Year
After several weeks of rumors, YouTube has finally acquired Next New Networks. At the same time as the acquisition announcement, the video giant also announced a new program called YouTube Next--in fact, NextNewNetworks.com already redirects to YouTube.com/NextNew. Reports are saying the final sale price was below $100 Million.
YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction
Facebook has all kinds of gaudy statistics at their disposal. They have more users than pretty much any online service (over 600 million), and their usage statistics (logins, time spent on site, posts, interactions, etc.) are through the roof. But there's one significant measurement where, surprisingly, Facebook isn't the leader: user satisfaction. According to a ...
Video Pirates Are Cheap, Stubborn, & Completely Unreasonable
A new study from PricewaterhouseCoopers is painting a dreary picture for television production companies and Hollywood movie studios. It seems that piracy is still a far more attractive option than even the best premium video on-demand services. Even the most aggressive plans the studios have in mind for the future will fall short, if PwC's ...
Weekly Web Video Industry News Reel – Read like an Egyptian Edition
So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with online video, except for the fact that I watched both ...
Is Facebook Video Losing Steam? of Course It Is
Though Christopher already covered the latest comScore report, in particular focusing on the implications for mobile operating systems and mobile video, I wanted to touch on another piece of the report: Facebook. Specifically, it appears that Facebook's time as a dominant source for video may be dwindling... or is it? Let's find out.
With Branded Social Video Content, Shorter Is Better
Everyone's looking for ways to take their video and make it more social. No one is after traditional views anymore--haven't you heard? Social views are where it's at. A viewer is just that... someone who views. A social viewer, however, is someone who views your video and then shares it with friends and family over ...
14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010
comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B video ads against 5.2B video viewing sessions. Oh and 14.6 ...
