statistics

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is also a discipline called mathematical statistics that studies statistics mathematically.
The word statistics, when referring to the scientific discipline, is singular, as in “Statistics is an art.” This should not be confused with the word statistic, referring to a quantity (such as mean or median) calculated from a set of data, whose plural is statistics (“this statistic seems wrong” or “these statistics are misleading”).
Some consider statistics to be a mathematical body of science pertaining to the…

Keep Facebook Videos Short and Sweet for Best Engagement facebook video metrics video views 360x240

Keep Facebook Videos Short and Sweet for Best Engagement

With more videos than ever appearing in Facebook's News Feed, video marketers need to take note of what is going to work for them. A new study suggests that viewers will engage with a video on Facebook, and watch it to 95% completion, if it is less than 21 seconds long.
All the Online Video Stats You Need, in an Online Video! static.squarespace 360x240

All the Online Video Stats You Need, in an Online Video!

Charts and graphs not your thing? Then you need to watch this video series from Shutterstock which gives you all the pertinent details on how awesome online video is doing. Sure there are some motion graphics and charts etc, but it's not only demonstrating the power of online video, but also, because it's Shutterstock, the range of stock footage you might find there. Well done one and all, but where's the UK version?
53% Say a YouTube Video Influenced a Purchase at Least Once? e commerce ecommerce video seo

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.
YouTube Video Insights for August 2013: But Wait, There’s More!

YouTube Video Insights for August 2013: But Wait, There’s More!

Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?

How Brands Market Video on YouTube: Interview with Google's Suzie Reider

We talked to Google/YouTube's Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie's got some stats, tips, and top-notch info for us to consider.
YouTube Brings Us Stats For Nerds youtube nerd stats 360x240

YouTube Brings Us Stats For Nerds

Another week, another YouTube tweak. This time it's the removal of the 'stop download' feature on both Flash and HTML5 players and the introduction of 'Stats for Nerds' which gives you info on video speed, frames per second and resolution should you be in desperate need of it.
Video Marketing with a Coupon Mentality: Why This Shouldnt Be the Approach video coupon

Video Marketing with a Coupon Mentality: Why This Shouldn't Be the Approach

It seems like all brands need is a "viral video" and they'll have this video thing mastered. But showing your commitment to video, and finding a way to sell without selling, and creating a relationship with your customers is way more important than driving sales for a brief period or increasing brand recognition.
Have A Strategy for Online Video: Video Marketing Tips video marketing feature

Have A Strategy for Online Video: Video Marketing Tips

You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? The one where your video gets seen, converts, and makes people loyal to your brand.
Cord Cutting Has Hard Statistics Backing It Up Now cord cutting

Cord-Cutting Has Hard Statistics Backing It Up Now

There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.
The State of the Video Ad Industry in 2013 [Charts] pie chart ads

The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.
We Now Watch 6 Billion Hours of Content A Month on YouTube youtube 360x240

We Now Watch 6 Billion Hours of Content A Month on YouTube

Really? 6 billion hours a month? How do we have time to do anything at that rate? Anyway, YouTube is announcing in the middle of NewFront Week that the amount of hours we spend on YouTube has increased by 50 percent from 4 billion to 6 billion hours a month, and that's crazy.
Original Professional Online Video: 45 Million Unique Viewers A Month opov

Original Professional Online Video: 45 Million Unique Viewers A Month

The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video. This is video that is produced solely for online and is never meant to be watched on TV. The numbers come out as the NewFronts take place this week in New York.
The YouTube Advertiser Wish List: YouTube, Get On This (Part 3) ora2 360x240

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.
Recognizing the Signal and the Noise in Online Video Rankings The Signal and the Noise by Nate Silver 338x240

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.