statistics Articles

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is ...

An Exabyte A Month of Video Viewing? Sooner Than You Think!

I know, you're asking what the hell an exabyte (EB) is aren't you? Well it's 1,000,000,000,000,000,000 bytes – a quintillion, 1018, a billion gigabytes, a…well you get the picture. Yes, quintillion is a word (the US/UK version not the other one). When? Delve into the …

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is …

Online Video Ad Budgets To Increase 50% In Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad …

eTailers Improve ROI With Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Online Ad Effectiveness Rivals TV? Yep!

I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here's a study that did almost exactly that. They didn't focus on video advertising online, unfortunately, but they're near the mark.

TV Not Losing To Web Video Ads Anytime Soon

It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it's simply not true.  We all know that our industry is growing at an amazing rate and …

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find …

Paid Video To Overtake Free Video On The Web In 2009?

According to a recent Strategy Analytics webinar, paid video will overtake free video online this year. Digital media analyst Martin Olausson believes that it will top it by about $800 million before the year ends.

Broadband Adoption Rises Sixfold In Seven Years

A recent study has revealed that broadband adoption has increases more than sixfold from the period 2001 to 2008. Great news for all of us in the online video industry as that is what fuels the growth of our endeavors right?

Video Ads Are THE Most Effective Ad Format

In the past, I've written about how video ads perform when compared to traditional banner ads.  Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types …

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