Topic - Online Video & statistics
Online Video Continues Ridiculous Trajectory
ComScore has released their online video numbers for September 2009, and the trend continues. Online video views are again at an all time high.
More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views. Holy cow.
CIMA Survey – Video and Search Receive Highest Results
I interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.
Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.
September Falters in Videos Viewed, 2009 is 25% Better
Nielsen has recently found that online video usage is up, up, up. They even found out exactly how much up really is in this case, a full 25% they state.
Video Drives Search – Magical Convergence for Brand Marketers
I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.
Video Online Helps People Forget Financial Crisis
The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it’s online video.
An Exabyte a Month of Video Viewing? Sooner than you Think!
I know, you’re asking what the hell an exabyte (EB) is aren’t you? Well it’s 1,000,000,000,000,000,000 bytes – a quintillion, 1018, a billion gigabytes, a…well you get the picture. Yes, quintillion is a word (the US/UK version not the other one). When? Delve into the sea of zeroes with me and find out.
Brightroll Launches Behavior Ad Targeting
Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they’ve improved on an area where many people say is holding online video advertising back and in which it is lacking, targeting. Personally I think video ads online are better targeted than TV, print and radio, but hey, what do I know? I’ll tell you what I know, Brightroll is, according to comScore, the third most popular video property on the web and that a good third of web watchers (video viewers?) will see an ad from the top ranked online video ad network. So stuff that in your hat and smoke it while I get the rest of this information together.
Online Video Ad Budgets to Increase 50% in Next 12 Months?
Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad campaigns now said they would be continuing at their present levels or increasing their spend.
eTailers Improve ROI with Video Says Adobe Scene7 White Paper
A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.
Online Ad Effectiveness Rivals TV? Yep!
I just wrote (yesterday) that we need some sort of study of online video ads versus TV ads. Oddly, here’s a study that did almost exactly that. They didn’t focus on video advertising online, unfortunately, but they’re near the mark.
TV Not Losing to Web Video Ads Anytime Soon
It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it’s simply not true. We all know that our industry is growing at an amazing rate and will probably continue to do so for some time. We also know that ad spending is increasing for online video, so where is that money coming from?
