statistics

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is also a discipline called mathematical statistics that studies statistics mathematically.
The word statistics, when referring to the scientific discipline, is singular, as in “Statistics is an art.” This should not be confused with the word statistic, referring to a quantity (such as mean or median) calculated from a set of data, whose plural is statistics (“this statistic seems wrong” or “these statistics are misleading”).
Some consider statistics to be a mathematical body of science pertaining to the…

LEGO & Facebook Video: Is the Brand Missing a Quick Win? lego batman video youtube 360x240

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook.
500 Hours of Video Uploaded To YouTube Every Minute [Forecast] youtube upload video 360x240

500 Hours of Video Uploaded To YouTube Every Minute [Forecast]

Facebook, Snapchat, and other video platforms are reporting incredible growth but what about YouTube? How much video will be uploaded to the video giant in 6 months, or even a year from now? Using stats from the last 8 years, ReelSEO predicts YouTube will keep on growing and growing.
Ad Blocking: The Real Economic Impact on Small Video Publishers effect of ad blocking video creators 360x240

Ad Blocking: The Real Economic Impact on Small Video Publishers

Ad blocking software is causing real harm to small video creators who rely on the revenue generated by carrying advertising. With 34% of U.S. adults actively using apps to block ads, we look at the effect on video publishers of losing out on this vital revenue scheme.
YouTube Q2 Report: What Marketers Need to Know   HUGE ↑ Watch Time, Mobile & Ad Spend youtube mobile watch increases 100 percent 360x240

YouTube Q2 Report: What Marketers Need to Know - HUGE ↑ Watch-Time, Mobile & Ad Spend

Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
How to Add Tags to Multiple YouTube Videos at Once [Tutorial] tagging youtube videos 360x240

How-to Add Tags to Multiple YouTube Videos at Once [Tutorial]

Updating the tags and options on multiple YouTube videos can be a daunting task if you have a huge library of content. Luckily, there's an easy way to update a group of videos all at the same time. We show you how, and what kind of tag options are available.
Is YouTube Really Now Worth More Than $70 Billion? youtube worth 70 Billion 360x240

Is YouTube Really Now Worth More Than $70 Billion?

Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?
13 24 Year Olds Watching More YouTube Than TV   To The Surprise of No one more 13 to 24 year olds watching youtube than tv 360x240

13-24 Year Olds Watching More YouTube Than TV - To The Surprise of No-one

Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.
How YouTube Can Overcome the Strategic Threat From Facebook youtube for children 360x240

How YouTube Can Overcome the Strategic Threat From Facebook

There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.
Tablets and Smartphone Video Views Up by 400% on 2012 [Report] mobile video views 2014 360x240

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.
300+ Hours of Video Uploaded to YouTube Every Minute youtube upload 360x240

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
Translate Your Closed Captions & Reach a Wider Global Audience global video marketing 360x240

Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.
Facebook Video Views and Posts: Lies, Damned Lies, and Statistics youtube facebook statistics 360x240

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?