Star Wars Articles

Star Wars is an American epic space opera franchise that consists of a film series created by George Lucas. The film series has spawned a media franchise outside the film series called the Expanded Universe including books, television series, computer and video games, and comic books. These supplements to the film trilogies have resulted in significant development of the series’ fictional universe. These media kept the franchise active in the interim between the film trilogies. The fran...

The Week's Best Viral Videos & Marketing Lessons - Musical Multitasking

What makes a video go viral? What triggers the act of sharing a clip on Facebook or Twitter? Generally, it's emotion: laughter, tears, surprise, shock, etc. It's not enough to create pretty images or great special effects if the audience doesn't feel anything when your ...

Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week

Last weekend, an illness kept me cooped up in the house, and I ended up spending it watching emerging viral videos. That led to a Monday round up article to start your week with the weekend's most buzzed-about videos. Which was, apparently, much enjoyed. So ...

The Week's Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the ...

Michael Jackson To Create Crowdsourced Online Video From Beyond The Grave

With the success of films like Star Wars Uncut and, more recently, Life In A Day, the concept of crowdsourced film projects is gaining traction. The latest well-publicized video project seeking content assistance from fans and viewers comes from a pretty unlikely source: Michael Jackson. ...

The Week's Best Viral Videos & Marketing Lessons

Every week I keep a running list of great viral videos I've come across for use in this column, and in the nearly two years I've been writing it, I've never had a list of videos worth sharing that was as long as this week's. ...

The Week's Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some ...

Why Don't All Video Platforms Display Video View Counts?!

When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising.  Well, it was surprising to me.  Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website.  It was important ...

How To Break All The Rules of Viral Video, and Still Go Viral

One of the best things about the world of viral video is how frequently it changes.  There's so much creativity that it sometimes feels like anything goes.  Of course, we all know that's not actually true... it can't be "anything goes," or else all videos ...

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we ...

The Week’s Best Viral Videos & What We Can Learn From Them – 10/29/10

It's time again for another recap of the week's best viral videos.  In addition to naming some of my favorites from the last seven days or so, we'll also try and dig a bit deeper to find a lesson—some nugget of inspiration or advice we ...

Viral Video Lessons Round Up - iPhone Instruments, Lite Brite Art, and A Parachute Ride

Friday's here again, and that means it's time for another Viral Video Lessons Round Up.  What videos went viral this week?  What did they have going for them that was special and unique--what helped them stand out from the competition?  Read on for three examples ...

Crowdsourced Fan Film, Star Wars Uncut, Is Finished... and It's Awesome

I've been interested in the Star Wars: Uncut project ever since I heard about it last October.  The premise:  let fans pick their favorite 15-second scenes from the original Star Wars: A New Hope movie and re-film it—fan film style—and then stitch together everyone's scenes ...