Star Wars Articles

Star Wars is an American epic space opera franchise that consists of a film series created by George Lucas. The film series has spawned a media franchise outside the film series called the Expanded Universe including books, television series, computer and video games, and comic books. These supplements to the film trilogies have resulted in significant development of the series’ fictional universe. These media kept the franchise active in the interim between the film trilogies. The fran...

Curry's PC World Helps Find The Perfect Hair Drier For Chewbacca

Pop culture. I've written a handful of times about how powerful the right pop culture reference can be in your online video marketing efforts. One of the best ways to get initial attention for your video is to include some kind of reference to a ...

Web Series, The Great Star Wars Trek, Mashes Up Star Wars, Star Trek, & Lost In Space

If you want a boost in the online video world, getting a boost from something already popular is a good way to go.  In the YouTube Creator Playbook series, we just brought attention to a Ke$ha parody video that was released at the height of ...

What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak

In my previous post I made a list of what I thought to be the top video innovations of both Steve Jobs and Apple. However right away one of our readers had reminded me of a few good ones I completely overlooked. So rather than ...

Star Wars, Musical Rarities & Steve Jobs - The Week's Best Viral Videos & Marketing Lessons

In the two years or so that I've been writing this column, this is by far the highest number of videos I've ever crammed inside it. I don't know if that means there's more great video than ever out there, or if it's a sign ...

Live Action Toy Story Fan Film Shows The Marketing Power Of Superfans

Most brands getting involved with video these days have pretty reasonable goals. They want to get as many viewers as they can, encourage those viewers toward as much sharing action as possible, and hopefully turn a few of them into long-term fans. But there are ...

Video Art & Warfare - The Week's Best Viral Videos & Marketing Lessons

Once a week, I take a little time out from the more serious online video pursuits to compile a round up of the week's best viral videos. Some are from amateurs, some come from brands, and some come from video producers who straddle the line ...

Alphabets & Soundalikes - The Week's Best Viral Videos & Marketing Lessons

Whether you're a business or an individual, if you're making online videos, the odds are good you want them to be as high-quality as possible, appealing to as many potential viewers as possible. And sometimes the best way to get a feel for the pulse ...

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

In a previous article titled, "How to Market A Web Series To Generate Interest & Gain Viewers," we talked about a number of ways web series have tried to increase awareness. One of the segments, called "Tie The Web Series to a Companion Piece," discussed ...

Crowdsourced Film "One Day On Earth" Hopes To Duplicate Success Of "Life In A Day"

Life in a Day, the so-called 'YouTube movie' that was shot by amateurs around the world and then edited together by director Kevin MacDonald and producer Ridley Scott, has gotten a lot of press. With good reason. It's an inspiring project that sought to bring ...

TomTom Has Found A Formula For Branded Social Video Success

TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral ...

Film Riot Video Special Effects Tutorial: Harry Potter & Lightsaber Effects

Internet TV provider Revision3 is a geek paradise filled with tech-savvy shows. If you want reviews and previews of all the latest gadgets, or how to give common electronics cool modifications, or how to make foods that would scare your mom, Revision3 has a show ...

The Weekly Online Video News Round Up - Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows... the volume of news about online video grows as well. So every weekend we try to give you ...

The Week's Best Viral Videos & Marketing Lessons - Fireworks & Bloopers

This was an especially difficult week to group the videos together according to a common theme. While there were plenty of viral video success stories this week, it was about as diverse a bunch as I've ever seen. We have accident videos, we have animal ...

Greenpeace Viral Video Spoofs Volkswagen's Hit Star Wars Ad

Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy. The environmental group has turned aggressively toward video in the ...

The Week's Best Viral Videos & Marketing Lessons:

We've had quite a crazy week in the world of viral video. We saw rioting, lots of swearing, strange animal behavior, and even some clever video marketing from well-known brands.  In case you missed any of the week's most buzzed-about clips--or in case you're merely ...