Star Wars Articles

Star Wars is an American epic space opera franchise that consists of a film series created by George Lucas. The film series has spawned a media franchise outside the film series called the Expanded Universe including books, television series, computer and video games, and comic books. These supplements to the film trilogies have resulted in significant development of the series’ fictional universe. These media kept the franchise active in the interim between the film trilogies. The fran...

Want to See Rare Footage of Return of the Jedi? A Documentary 30 Years in the Making

Whenever I see videos like this, I wonder how many other treasures are out there that haven't been found.  "A Documentary by Jeff Broz" could use a better title, since it's FREAKING STAR WARS BEING FILMED in the footage, but I guess this will be ...

Making Your Online Video Pop - My Top Tips for Web Series

I write a lot about research and trends and some technical aspects of online video. I hardly ever, really, get to talk about the content of the video that I watch and why I watch it. So I've compiled a list of things I think ...

When In Doubt, Leverage Star Wars For Online Video

Let's take a step back for a moment from the George Lucas hate-a-thon and take a look at Star Wars, the brand, for a moment.  Star Wars is bigger than you or I can imagine.  It's so big that it has created other universes outside ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

The Week's Best Viral Videos & Video Marketing Lessons - Star Wars Guitar Edition

The week's best viral videos contained a mix of the old standbys and new trailblazers. We've got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We've also got some ...

Online Movie Trailers For Friday, February 10: Denzel, Amnesia, and 3D Star Wars

Chronicle's high view count for its various trailers online did not translate into a super-huge hit, but the movie performed well above expectations, as did the view-deprived Woman in Black.  Those movies each made over $20 million last weekend and continued a winning streak for ...

The Top 20 Global Online Video Ad Campaigns For January 2012

Volkswagen's Super Bowl teaser ad The Bark Side was top dog in January in Unruly's Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German ...

The Week's Best Viral Videos & Video Marketing Lessons - Super Bowl Edition

When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only ...

The Super Bowl Is Dead, Long Live Super Bowl Commercials

When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But ...

The YouTube Ad Blitz - Super Bowl Commercials Are Coming

It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the ...

The Week's Best Viral Videos & Video Marketing Lessons - GoPro Edition

We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the ...

The Week's Best Viral Videos & Marketing Lessons - Lightsaber Edition

Friday is always a tough day to focus on work. With the weekend near, it can be hard to focus on the pile of paperwork in front of you. And since tomorrow's Christmas Eve, most of you are probably even more distracted than usual. Which ...

10 Most Watched Video Ads On YouTube For 2011

This morning (at the ungodly hour of 3:01 a.m. ET), the YouTube team announced its list of the 10 most-watched video ads of 2011. I know, I know.  Some kids can't wait until daybreak to find out what Santa has left them under the Christmas tree. ...

The Week's Best Viral Videos & Marketing Lessons - Brands Rule Edition

Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to ...

The Week's Best Viral Videos & Marketing Lessons - Galaxy Nexus Edition

I have a new crush, and it's on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks. It boasts a giant screen, fast processor, no shutter ...