Topic - Online Video & spotmixer

SpotMixer Expands Distribution with Google Adwords Video Ads

Just last week, we posted our interview with John Love, CEO of One True Media and their product SpotMixer, which is an online self-service video advertising solution targeted at small and medium sized businesses . John talked with us about the importance of distribution for online video marketing for SMBs.  In May of last year, Spotmixer formed a partnership with GoogleTV to syndicate videos as television advertisements.

Spotmixer Interview with John Love – Online Video for SMBs

Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference.   At the conference, we were able to catch up with several online video marketing platforms and online video production services for small and medium sized businesses including Turnhere, MediaMobz, Jivox, Mixpo, WellcomeMat, and several others.  One such service is that of OneTrueMedia’s Spotmixer.  Originally launched in 2005 as an online consumer video editing platform, SpotMixer was relaunched in May of 2008 to focus on self-service video ad creation for SMBs.

I interviewed John Love, Co-Founder and CEO of OneTrueMedia and discussed online video production and online video marketing for SMBs, in particular with SpotMixer.  John talks to us about those categories that Spotmixer sees as early-adopters in the space in terms of SMBs that are gravitating more quickly to online video.

Adjusting the Local Picture – The Online Video Opportunity

There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video’s attractiveness as an ad medium has grown with the knowledge that it can be used as a hook to gain better search rankings.

New Spotmixer Self-Service TV Ads for SMBs

Smaller businesses have quickly come to understand that if they want to be part of the rapidly expanding world of online video and television advertising, they need to be very innovative in creating and distributing ads in ways that maximize limited advertising budgets. Several early adopters have already discovered an easy and inexpensive new way to test the television waters: creating ads with SpotMixer (www.spotmixer.com) — either from scratch or by using assets from radio or online video ads they’ve already created — and distributing them via the Google TV Ads™ program.

9 Video Marketing & Advertising Services for SMBs

With the online video advertising market booming a long list of services are coming forward and offering you a variety of solutions for online video marketing and online video advertising. These companies offer affordable solutions that work great for small and medium sized-businesses (SMBs).