sports Articles

Sports is the third album by American rock band Huey Lewis and the News, released in 1983 (see 1983 in music). It reached number one on the Billboard 200 on June 30, 1984 and catapulted the band to international fame. The album has been certified 10x Platinum by the RIAA. Sports was ranked number 2 on the Billboard year-end album chart for 1984. The album spawned four top 10 hits on the Billboard Hot 100 and a fifth went top 20. Sports did very well internationally where most of its singles c...

Weekly Online Video News Round Up – Winter’s Coming Edition

Weekly Online Video News Round Up   Winters Coming Edition

So, winter's coming. It might not feel like it just yet…but it is. We had all best be prepared to face it head on. Actually, that reminds me I need to catch up on Game of Thrones again before Season 3 begins in March. Anyway, …

How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report …

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I …

When Marching Bands Go Viral: Ohio State Turns Video Games Into Halftime Masterpiece

When Marching Bands Go Viral: Ohio State Turns Video Games Into Halftime Masterpiece

Having never been in a marching band, I don't really know how much work goes into being in one.  But I do know that when I see something like Ohio State's marching band turning video game characters and scenarios into seamless formations while they perform …

Love Football launches on YouTube: What in the Wild, Wild World of Sports is A-Going on Here?

Love Football launches on YouTube: What in the Wild, Wild World of Sports is A Going on Here?

Americans, Canadians, South Africans and Australians call it soccer, Spaniards and Latin Americans call it fútbol, but the rest of the world calls it football. But, whatever it’s called, the game is played by over 250 million players in over 200 countries, making it the …

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

5 Social Video Marketing Lessons Brands Can Learn From the Olympics

The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes …

5 Elemental Lessons Learned in Sports Video Streaming For The 2012 Summer Olympics

5 Elemental Lessons Learned in Sports Video Streaming For The 2012 Summer Olympics

Over the last several weeks, as the world tuned in to the 2012 Summer Olympic Games in London, more than 20,000 broadcasters aimed to reach a global audience of 4 billion viewers with more than 4,000 hours of coverage. According to Sam Blackman, CEO and Co-founder …

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

Top 20 Global Online Video Ad Campaigns For July 2012: Olympics, US Elections & Gymkhana

World records shattered every day, 10 million tweets sent during the Opening Ceremony alone and an ongoing brouhaha over the overbearing branding restrictions, you would think one event would dominate Unruly’s Global Ads Chart during July. But it is not the Olympics that sparked the …

Content Worth Sharing: Ken Block and DC Shoes Rip Through San Francisco in New Gymkhana Five Ad

Content Worth Sharing: Ken Block and DC Shoes Rip Through San Francisco in New Gymkhana Five Ad

Another fine example of branded content over the past few years is Ken Block's "Gymkhana" ads with DC Shoes.  DC Shoes has taken the approach by Red Bull and GoPro and has decided that they would make amazing content that yes, would feature their products, …

Pac-12, Ooyala Team for Digital Sports Entertainment Network

Pac 12, Ooyala Team for Digital Sports Entertainment Network

Pac-12 Enterprises, the new content and media company of the Pac-12 Conference, and Ooyala, a venture-backed company that provides online video technology products and services, are working together to develop and deploy the Pac-12 Digital Network, the first sports entertainment network built from the ground …

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