sports

Sports is the third album by American rock band Huey Lewis and the News, released in 1983 (see 1983 in music). It reached number one on the Billboard 200 on June 30, 1984 and catapulted the band to international fame. The album has been certified 10x Platinum by the RIAA. Sports was ranked number 2 on the Billboard year-end album chart for 1984. The album spawned four top 10 hits on the Billboard Hot 100 and a fifth went top 20. Sports did very well internationally where most of its singles chart in the top 40 or above in various countries.
The album was self-produced and recorded promptly after the modest breakthrough success of the band’s second album, Picture This. However, due to reorganization and internal issues at the band’s label, Chrysalis, the band held back the master tapes, choosing to perform at small venues to showcase the new material while the matters were resolved. Once Chrysalis got their affairs in order and agreement in place by the band’s management, the master…

nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
twitch video views

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
youtube soccer fotbal football

Football on YouTube: Branded Videos Generate 22% More Views [Report]

Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?
Gatorade Sweat it to Get it End Slate

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
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Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.
march madness 2015 online video engagement

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
long form video content on increase

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.
video marketers playbook super bowl video marketing

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016
twitch

How One Twitch Channel Boosted Video Views By 380% in a Day

Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.
How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
An illustration picture shows a projection of text on the face of a woman in Berlin

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
boston-new-york

YouTube Wars: Boston Red Sox vs. New York Yankees

Sadly the U.S. had its heart broken by Belgium in the World Cup. But later this year we've got another big sporting contest coming with "World" in the title. That is, of course, the World Series. Now that the World Cup is over for the U.S., many Americans will return to watching baseball, but which of the big two teams is seeing the most action on YouTube?
buzzfeed video vine

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.
Fifa-World-cup-2014-brazil

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.