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The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and …

Best Branded Online Video Ad Campaign: DirecTV’s Football Cops

Best Branded Online Video Ad Campaign: DirecTVs Football Cops

There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed …

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

I interviewed Tom Dickson, CEO of Blendtec, responsible for one of the most popular YouTube video shows of all time and a pioneering example of how to be social with video in your own business. Tom shares his advice he has for others who want …

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still …

The Week’s Best Viral Videos & Marketing Lessons – Parodies & Heartwarmers

The Weeks Best Viral Videos & Marketing Lessons   Parodies & Heartwarmers

Another week is in the books (well, almost), so it's time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is …

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a …

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