spoof Articles

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider has made an excellent video spoofing the Apple Store. But does the fact that you can only watch it in 360p hurt its impact? There are a number of factors that go into how people watch video, and a slick, high-quality video isn't always mandatory.

New App Lets You Get Social & Ignorify The Real World [Humor]

Are you tired of having the real world intrude upon your mobile experience? Don't want to have to worry about those around you or things going on nearby while you're trying to be virtually social with your mobile device? With this latest app I found, ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

Social Video Works - The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million ...

The Week's Best Viral Videos & Marketing Lessons - Fireworks & Bloopers

This was an especially difficult week to group the videos together according to a common theme. While there were plenty of viral video success stories this week, it was about as diverse a bunch as I've ever seen. We have accident videos, we have animal ...

The Week's Best Viral Videos & Marketing Lessons - Parody Edition

Every week we assemble some of the best and most popular videos from the previous week. One of the best ways to keep your finger on the pulse of the online video marketing world is to check out the videos that go viral every week ...

Greenpeace Viral Video Spoofs Volkswagen's Hit Star Wars Ad

Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy. The environmental group has turned aggressively toward video in the ...

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and ...

Best Branded Online Video Ad Campaign: DirecTV's Football Cops

There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed ...

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

I interviewed Tom Dickson, CEO of Blendtec, responsible for one of the most popular YouTube video shows of all time and a pioneering example of how to be social with video in your own business. Tom shares his advice he has for others who want ...

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still ...

The Week's Best Viral Videos & Marketing Lessons - Parodies & Heartwarmers

Another week is in the books (well, almost), so it's time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is ...

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a ...