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Want Engagement? Just Scare The Hell Out Of Your Audience With Prankvertising

Want Engagement? Just Scare The Hell Out Of Your Audience With Prankvertising

Forget cats, forget dancing babies, scaring the living daylights out of people is really the only way to make them remember your brand - forever. Advertising wizards John St bring us their own spoof on 'prankvertising'.

YouTube's Geek Week: A Sneak Peek

YouTubes Geek Week: A Sneak Peek

YouTube's Geek Week has kicked off--let's see if the geeks can beat what the comedians did in May. Although after first glance, there doesn't appear to be too much difference between the two right off the bat.

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider Ad: Hilarious, But Does Low Definition Hurt Its Appeal?

Somersby Cider has made an excellent video spoofing the Apple Store. But does the fact that you can only watch it in 360p hurt its impact? There are a number of factors that go into how people watch video, and a slick, high-quality video isn't always mandatory.

New App Lets You Get Social & Ignorify The Real World [Humor]

New App Lets You Get Social & Ignorify The Real World [Humor]

Are you tired of having the real world intrude upon your mobile experience? Don't want to have to worry about those around you or things going on nearby while you're trying to be virtually social with your mobile device? With this latest app I found, ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

Social Video Works - The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million ...

The Week's Best Viral Videos & Marketing Lessons - Fireworks & Bloopers

The Weeks Best Viral Videos & Marketing Lessons   Fireworks & Bloopers

This was an especially difficult week to group the videos together according to a common theme. While there were plenty of viral video success stories this week, it was about as diverse a bunch as I've ever seen. We have accident videos, we have animal ...

The Week's Best Viral Videos & Marketing Lessons - Parody Edition

The Weeks Best Viral Videos & Marketing Lessons   Parody Edition

Every week we assemble some of the best and most popular videos from the previous week. One of the best ways to keep your finger on the pulse of the online video marketing world is to check out the videos that go viral every week ...

Greenpeace Viral Video Spoofs Volkswagen's Hit Star Wars Ad

Greenpeace Viral Video Spoofs Volkswagens Hit Star Wars Ad

Greenpeace is a fairly polarizing organization. They have plenty of fans, yet plenty think the outfit is extreme and occasionally kooky. One thing I think you have to give them credit for, is online video marketing savvy. The environmental group has turned aggressively toward video in the ...

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and ...

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