spanish Articles

Spanish (español) is a Romance language that originated in Spain. It is also called Castilian (castellano  listen (help·info)) after the particular region of Spain, Castile, where it originated. According to Ethnologue, there are approximately 387 million people speaking Spanish as a native language (mainly using population data from 1995 or before), making it the second most spoken language by number of native speakers after Mandarin. Sources using more current figures estimate up to 420...

How International Brands are Localizing Video Ads for the Spanish Market

How International Brands are Localizing Video Ads for the Spanish Market

How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.

Online Video Viewing in Latin America is Evolving, Rápidamente!

Online Video Viewing in Latin America is Evolving, Rápidamente!

comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing …

The First YouTube Original Channel Is In Spanish, And Confusing

The First YouTube Original Channel Is In Spanish, And Confusing

YouTube introduced its first original channel this weekend, the Spanish-language ClevverTeVe, which has three shows dedicated to entertainment and/or fashion.  It comes from Clevver Media, which already has a channel on YouTube, ClevverTV.  The first original channel is rather symbolic, as YouTube tries to appeal …

The Week’s Best Viral Videos & Marketing Lessons – Tornadoes, Cats, & Cellos

The Weeks Best Viral Videos & Marketing Lessons   Tornadoes, Cats, & Cellos

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what …

The Week’s Best Viral Videos & Marketing Lessons – Explosive Amateur Footage

The Weeks Best Viral Videos & Marketing Lessons   Explosive Amateur Footage

If I showed you the list of potential videos for this week's round up, you guys would certainly begin to worry about me. I have a problem. I can't stop finding, collecting, and watching online videos. Thankfully, my responsibilities here at ReelSEO allow me to …

Digital Video and The Global Village – How To Craft Your Video for International Audiences

Digital Video and The Global Village   How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers …

Legal Battle Brews Over Internet TV Re-broadcasting – What Are The Repercussions?

Legal Battle Brews Over Internet TV Re broadcasting   What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere …

Univision/YouTube Partnership Is A Bigger Deal Than You Think

Did you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision?  If you're a typical American, you might have passed right over it.  Maybe you noted it mentally, but figured it wasn't terribly important to you since …

BrightRoll Rolls Open UK Office, Goes Global

Brightroll is done serving only the US in regards to it's advertising. It's ready to spread global thanks to its  global location- and language-based initiatives that expand its focus and services beyond the United States.

EveryZing Launches Metadata Generation SAAS for Multimedia SEO

EveryZing, a leading video search and SEO services provider that we have covered many times in the past, today has introduced one of the coolest new services that will essentially provide multimedia publishers with an automated SEO solution for multimedia content.   This new service, named MediaCloud, …

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