Sorenson Articles

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The Weekly Online Video News Round Up - The 128,000 Foot Edition

The Weekly Online Video News Round Up   The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% ...

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base.

Sorenson Squeeze 8 Bundled With Avid Product For Video Editing Complete Solution

Sorenson Squeeze 8 Bundled With Avid Product For Video Editing Complete Solution

Avid and Sorenson Media have expanded a partnership that will now see Avid video editing products including Sorenson Squeeze 8. It's a pretty major deal as they are two of the largest video editing software companies around. The software that Avid will have Sorenson Squeeze 8 ...

Sorenson 360 v3: Video Sitemaps, WebM, and Facebook Tools

Sorenson 360 v3: Video Sitemaps, WebM, and Facebook Tools

Sorenson Media today announced a series of robust new features within the Sorenson 360 online video platform "version 3", which they say will provide their customers with increased flexibility and customizability to improve delivery of dynamic video content across the Web, along with integrating new ...

Weekly Web Video Industry News Reel - The Egyptian Edition

Weekly Web Video Industry News Reel   The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the ...

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. ...

Get Rolling With WebM Video - VP8 Encoding Tools for WebM

Get Rolling With WebM Video   VP8 Encoding Tools for WebM

So Google wrapped up Vorbis and VP8 into WebM and is offering it as open source to help drive a fully open standard for media online including video. Nearly everyone and their brother have jumped on board (except Intel, who said they will consider it ...

The WebM VP8 BandWagon Rolls On - Who's In and Who's Not

Google announced the would open VP8 up as WebM, an open source video codec in a Matroska package with Ogg Vorbis as the audio encoder. So I thought it would be good to have a news round up of who's in, who's out and what ...

Video File Container Formats, Compression and Codecs - Oh My!

Video File Container Formats, Compression and Codecs   Oh My!

When I first took the dive into online video, I quickly found that there was a steep learning curve - especially with regard to new terms like codecs, video file formats, compression and the like.

How Sorenson Media Supports McCain’s New Video Campaign

ReelSEO's Grant Crowell interview the company behind Senator John McCain's new online video program – Sorenson Media's CEO and CTO Peter Csathy and Mike Flanders.

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