Topic - Online Video & Sorenson
Video File Container Formats, Compression & Codecs – Oh My!
When I first took the dive into online video, I quickly found that there was a steep learning curve – especially with regard to new terms like codecs, video file formats, compression and the like.
How Sorenson Media Supports McCain’s New Video Campaign
I interview the company behind Senator John McCain’s new online video program – Sorenson Media’s CEO and CTO Peter Csathy and Mike Flathers. They share their work with the McCain their using their flagship products – Sorenson Squeeze, Sorenson 360, and Sorenson Squish and SquishNet. They also claim that a user-generated video offering is not only a major advantage for any political campaign, but they say that it’s a lot simpler and budget-conscious than people might think.
John McCain’s New Website Video Campaign Strategy for 2010
Could 2010 be the year that political campaigns on the federal and state level finally kick it into high gear with online video? I interviewed Corey Vale, the new Internet Marketing Director for John McCain’s 2010 senate campaign. I asked him to tell us about their new user-generated video content feature – the “Video Supporter Wall” and how they believe it will create a “two-way conversation with the voters of Arizona.”
Video is an Effective Sales Tool – Interview with Sorenson
At the Streaming Media West show a few weeks back, we interviewed Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media. Eric talks with Grant Crowell about a common theme that a lot of discussion was centered around at Streaming Media, namely, monetization of online video.
Sorenson Squeeze 6 – Total Video Workflow Solution?
Today Sorenson Media announced the launch of the latest update to their video encoding software program, Squeeze 6. Read my interview with Sorenson’s CEO and President Peter Csathy on why his company is billing this update, the first in over a year, as “first total video workflow solution” for businesses. (Click the play button at the bottom of this post to listen to our podcast for my initial review of the software.)
Video Delivery Network – Sorenson 360 (Part 2)
A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360. In part 1 of my interview, I asked Eric about what their company believes are the essentials for any business to have in mind when selecting a video publishing and delivery solutions provider. In this 2nd part of my interview, I follow up with questions about the actual features and pricing plans of their new video delivery network.
Video Platforms – Interview with Sorenson 360 (Part 1)
I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video delivery network program, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP). Ah, more acronyms…
Understanding FLV and SWF – The Basics of Flash Video
If there are any non-technical folks out there that have been wondering what the heck the difference is between FLV (Flash Video) and SWF (Shockwave Flash) file formats, you are in luck. In this short video from Sorenson Media, Technical Support Specialist Jeff Udall provides a quick overview and helps to explain how FLV and SWF formats work together to create the Adobe Flash online video experience.
Announcing the First Ever Online Video Platform Summit
I’m pleased to announce to the ReelSEO community the Online Video Platform Summit, a new two-day single track event held in conjuction with the annual Streaming Media West Conference and Exhibition on November 18-19th in San Jose, Calif. The Online Video Platform Summit was born from the success of this year’s Streaming Media East conference in New York City that had a record attendance of 3,733 attendees, up 5% from the 2008 total and the largest number in the Streaming Media conferences 11 year history.
Sorenson Announces New Video Platform Geared to SMBs
Sorenson360 is officially available to the masses today. This new Internet video delivery network is set to make publishing of high-quality video a snap and affordable to boot (so they say). They’re aiming the service at small to medium-sized businesses and are working to differentiate it from the rest of the pack.
Key features in the service that will help it to do that include acceptance of the highest quality video (only Sorenson 360 offers the power, control and quality of client-side encoding) so your videos look good every time. The service is said to be extremely ergonomic and even novices should be able to publish videos quickly and easily, in that vein their pricing is said to be straight forward. Sorenson offers their 14 years of experience as a reason why Sorenson 360 will be a superior service and with their pre-existing loyal fan base they should have a quick build up of users.
Sorenson Squeeze 5 in Avid Technology Editing Suite
Sorenson Media today announced that Sorenson Squeeze 5 is being shipped with the latest versions of Avid Technology Inc.’s suite of video editing applications, including Avid Media Composer (v 3.5), Symphony (v 3.5) and NewsCutter (v 7.5) software. Sorenson Squeeze 5 enables independent editors, producers and filmmakers who use Avid video editing software to easily deliver video in all of the most popular video formats, with advanced encoding options and superior results.
New Sorenson Squeeze Software for High Quality Online Video Encoding
Funny, just yesterday a friend and I were discussing how we felt that Sorenson had “missed the boat” so to speak in terms of offering a more simplified software solution for encoding web specifically for the web. And last night, I found the following announcement on the Sorenson Media Blog
“Sorenson knows high quality online video and is excited to announce the release of Squeeze 5 MP4! Ok, Ok -enough already! The masses have spoken and Sorenson Media has listened. Every week for the last 6 months or so, we have conducted a 30 minute product webinar to highlight the functionality of Squeeze 5. At the end of the webinar,we spend 5 to 10 minutes answering questions and one that I’ve been asked many times is ‘Our company just needs to encode content for YouTube upload – how can we do this without it looking like garbage?’” – Kirk Punches, Director of Sales
