Sorenson Articles

The Weekly Online Video News Round Up - The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% ...

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base.

Sorenson Squeeze 8 Bundled With Avid Product For Video Editing Complete Solution

Avid and Sorenson Media have expanded a partnership that will now see Avid video editing products including Sorenson Squeeze 8. It's a pretty major deal as they are two of the largest video editing software companies around. The software that Avid will have Sorenson Squeeze 8 ...

Sorenson 360 v3: Video Sitemaps, WebM, and Facebook Tools

Sorenson Media today announced a series of robust new features within the Sorenson 360 online video platform "version 3", which they say will provide their customers with increased flexibility and customizability to improve delivery of dynamic video content across the Web, along with integrating new ...

Weekly Web Video Industry News Reel - The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the ...

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. ...

Get Rolling With WebM Video - VP8 Encoding Tools for WebM

So Google wrapped up Vorbis and VP8 into WebM and is offering it as open source to help drive a fully open standard for media online including video. Nearly everyone and their brother have jumped on board (except Intel, who said they will consider it ...

The WebM VP8 BandWagon Rolls On - Who's In and Who's Not

Google announced the would open VP8 up as WebM, an open source video codec in a Matroska package with Ogg Vorbis as the audio encoder. So I thought it would be good to have a news round up of who's in, who's out and what ...

Video File Container Formats, Compression and Codecs - Oh My!

When I first took the dive into online video, I quickly found that there was a steep learning curve - especially with regard to new terms like codecs, video file formats, compression and the like.

How Sorenson Media Supports McCain’s New Video Campaign

ReelSEO's Grant Crowell interview the company behind Senator John McCain's new online video program – Sorenson Media's CEO and CTO Peter Csathy and Mike Flanders.

John McCain's New Website Video Campaign Strategy for 2010

ReelSEO's Grant Crowell interviews Corey Vale, Internet Marketing Director for the John McCain 2010 senate campaign, about their new user-generated video content feature – the “Video Supporter Wall.” Could 2010 be the year that political campaigns on the federal and state level finally kick it into high gear with online video?

Video As An Effective Sales Tool - Interview With Sorenson

At the Streaming Media West show a few weeks back, we interviewed Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media.  Eric talks with Grant Crowell about a common theme that a lot of discussion was centered around at Streaming Media, namely, monetization of ...

Sorenson Squeeze 6 – Total Video Workflow Solution?

ReelSEO's Grant Crowell interviews Sorenson Media's CEO and President Peter Csathy, on the launch of their Squeeze 6 software, and why they're billing this update as the “first total video workflow solution" for businesses. (Listen to Grant's podcast with a review of the software.)

Video Delivery Network – Sorenson 360 (Part 2)

A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360.  In part 1 of my interview, I asked Eric about what their company believes are the essentials for ...

Video Platforms - Interview With Sorenson 360 (Part 1)

I recently interviewed Eric Quanstrom, Vice President of Marketing and Strategy for Sorenson Media, about their video publishing and delivery platform, Sorenson 360. Eric explains what their company believes are the essentials for any business to have in selecting a video publishing and delivery solutions provider, and why he believes “Video Delivery Network” is a more appropriate term for his industry than “Online Delivery Platform” (OVP).