Sony

Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha) (TYO: 6758, NYSE: SNE), commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. It ranked 87th on the 2012 list of Fortune Global 500. Sony is one of the leading manufacturers of electronics products for the consumer and professional markets.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – Electronics (including video games, network services and medical business), Motion pictures, Music and Financial Services. These make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the…

Best Branded Vines of the Week: 6th August 2014 dollar shave club vine 360x240

Best Branded Vines of the Week: 6th August 2014

In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.
Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1 minecraft 360x240

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!
Best Vines of the Week: 12th June 2014 samsung ghostbusters vine 360x240

Best Vines of the Week: 12th June 2014

Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week's round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.
YouTube Tells Indie Music Publishers to Sign Up or Lose Out  youtube music 360x240

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.
Branded Videos Total Over 2.4B Views in Q1 2014  first kiss viral video ad1 360x240

Branded Videos Total Over 2.4B Views in Q1 2014

VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!
5 Best Branded Vines of the Week: 30th April 2014 cheetos doritos vine video marketing 360x240

5 Best Branded Vines of the Week: 30th April 2014

The best Vines of the last 7 days include a trip around a full-blown fashion show in 6 seconds, a Doritos/Cheetos mash-up that's too hot even for T-Rex, the launch of Samsung's new Kzoom smartphone, and confirmation on how a handy new phone charger can save you from the world's most boring magazine.
Super hero Video Marketing: Join Spider Man for Google+ Shoppable Hangout Spider Man 2 poster 360x240

Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable Hangout

The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.
Capture Your Best PS4 Gaming Moments Via HDMI Soon! playstation network logo1 360x240

Capture Your Best PS4 Gaming Moments Via HDMI Soon!

Sony is tearing down, or more accurately, building a gate in the walled garden that is the Playstation 4 HDMI stream. They announced recently that a couple updates would allow for video capture via the HDMI signal in the near future. Plus, some better collaboration with Twitch and Ustream. Are they getting soft on video copyright protection? Ha! Don't make me laugh...this IS Sony after all.
Chromecast: Future of TV Everywhere or a Waste of $35? chromecast 360x240

Chromecast: Future of TV Everywhere or a Waste of $35?

Chromecast may be as cheap as chips to buy, but not every TV, cable, or other broadcast provider is on board, and many may never be. Amazon, Apple, Microsoft, Sony and Comcast have their own plans for distribution, and Chromecast probably isn't on any of their lists.
4K and the New Entertainment Ecosystem: Hype or Reality? 4k 360x240

4K and the New Entertainment Ecosystem: Hype or Reality?

Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?
Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report] samsung video shares unruly 360x240

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Significant video shares across social media networks can increase brand awareness by 55% and increase the 'likelihood to purchase' by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.
Comscore, Sonys Crackle, Announce Multi Platform Audience Measuring crackle 256x240

Comscore, Sony's Crackle, Announce Multi-Platform Audience Measuring

comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.
What Are the Best Smart TV Options for the UK? uk smart tv 360x240

What Are the Best Smart TV Options for the UK?

As the integration of web and TV gathers pace, and the profile of online video continues its meteoric rise, what is the best choice for smart TV viewers in the ...