social video Articles

TomTom Has Found A Formula For Branded Social Video Success

TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral ...

Viral Video Chart: The Best Branded Viral Videos Of July 2011

What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a ...

The Weekly Online Video News Round Up - Google Edition

Another week has flown by and, as usual, there was too much online video news to keep up with it all. Thankfully for you, we have created this weekly online video news round up, which collects the very best news stories, opinions, and tips from ...

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

"The Price of Attention is Exposure." That's my own saying for Congressman Joe Walsh, who made a video of himself on YouTube challenging President Obama on fiscal responsibility, which led to him being recently discovered to be a deadbeat dad.

“Digital Natives” Transforming Online Video, Part 2: Training Digital Citizens

In my continued discussion with Dancing with Digital Natives co-editor Michelle Manafy, we talk about the divide between digital natives and older generations with social media and online video, why digital natives sometimes behave very badly with online video, and some ways parents can get ...

The Week's Best Viral Videos & Marketing Lessons - Soccer & Art

It's almost time for the weekend, and since we're heading into that back-to-school time of year, many of you probably have big plans. But before your power through the work day to get to those plans, you might need a little fuel to get you ...

Are “Digital Natives” Transforming Online Video For Better Or Worse? Part 1

I interview Michelle Manafy, Co-Editor of the newly released book Dancing With Digital Natives. Michelle and I talk about how "digital natives" are already transforming the way business is being done, and their increasing impact on the online video industry. 

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

Best Branded Viral Video Ad Campaign - Bon Yurt Yogurt Blended Glow Sticks

A lot of great brands are creating awesome online videos to promote themselves. And many of them deserve plenty of praise for their efforts, as well as the end result. But once every few months something truly innovative and creative comes along that simply demands ...

The Weekly Online Video News Round Up - Hulu Rumor Edition

This week we have an online video news round up first: I'm just as interested in catching up on the news as you are. I've been out of the country for about a week, and haven't had my usual leisure time to keep up to ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

Facebook Now Let's You Add Video to Facebook Comments

Social video marketers, we have a news update! We recently discovered a feature that Facebook was testing and it appears that they have just made public as of today. Now, when you include a link in a comment on anyone's Facebook post or status update, ...

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...

The Weekly Online Video News Round Up - Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows... the volume of news about online video grows as well. So every weekend we try to give you ...

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...