social video

The Top 20 Most Shared Video Ad Campaigns For March 2013   Pranks & Hoaxes unexpected pranks 360x240

The Top 20 Most-Shared Video Ad Campaigns For March 2013 - Pranks & Hoaxes

March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.
How Brands Use Vine Efficiently: Quick and to the Point Max Headroom 360x240

How Brands Use Vine Efficiently: Quick and to the Point

You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong. Brands are using Vine in a creative manner that allows them to make the most out of the seemingly miniscule 6 seconds that they have.
Move Over Viral, Weve Entered the Age of Social Video apples and oranges 360x240

Move Over Viral, We've Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what's on the horizon for social video.