social video

Volkswagen-DVader-63875

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
video social selling

How Video Can Personalize The Social Selling Cycle

Today's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.
top brands of 2013

Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove's "Real Beauty Sketches" a close third. We also loved campaigns by Kmart, Evian and Pepsi - but not Coca Cola.
kaltura

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.
social media

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.
brazil video

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.
Jack Webb

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.
drive in movie

Love Your Local Drive-In? Help Honda Save An American Institution

Drive-in movie theatres may be few and far between these days but they still play a huge role in their local community. With many under real threat from the switch to digital projection, Honda have launched a social media campaign to raise funds and awareness to save this American icon.
vidcon 4th

That Was VidCon! Thoughts from Disneyland

Even though the 4th annual VidCon, held at the Anaheim Convention Center, is mainly for fans and for fans to meet up with their favorite channel creators, there was some good information to be found at the event.
http://www.dreamstime.com/stock-photos-pretty-young-woman-using-mobile-phone-image25916433

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.
BaconKitty

Kittens Vs Bacon In Video Showdown: Because Why The Hell Not

Will the internet ever get tired of cats and bacon? Nothing is more likely to inspire a view, share or click than a genuinely originally or funny video about either. But just how much of a viral reach do they have? A new infographic from Marketo shows us.
vine youtube

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.