social video

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29% Unruly Analytics Report Q1 2014 360x240

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.
How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study] red cross video campaign saving lives 360x240

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
YouTube Brand Integration: Young Audiences and What Success Looks Like brand integration youtube digital video 360x240

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
6 Best Branded Vines of the Week: 26th March 2014 oreo vine 360x240

6 Best Branded Vines of the Week: 26th March 2014

The best Vines of the last 7 days include Dunkin Donuts doing just that, Oreo treating us to a yummy coffee recipe, Samsung celebrating the start of spring, Meow Mix offering a solution to that age old cat-on-keyboard problem, and Nokia capturing a skateboarding blue box with its snazzy camera.
5 Best Branded Vines of the Week: 19th March 2014 best branded vine taco bell 360x240

5 Best Branded Vines of the Week: 19th March 2014

The best Vines of the last 7 days include Taco Bell and the debut of its hugely-anticipated WaffleTaco, Samsung with its St Patrick's Day inspired game, Meow Mix with its take on Kickstarter for cats, and 3D printers and the hope they are bringing to children caught up in the war in Sudan.
The Most Shared Video Ads of the 2014 Sochi Olympics PG Thank You Mom Tough Love 360x240

The Most Shared Video Ads of the 2014 Sochi Olympics

As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.
3 Tips for Crafting Compelling Social Video Customers Will Love video in social media 360x240

3 Tips for Crafting Compelling Social Video Customers Will Love

Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.
comScores New Metrics Mean Little for Video Marketers or Advertisers video metrics 360x240

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
2014: The Year Prankvertising Jumps the Shark? prankvertising jumping the shark 310x240

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?
NBC Strike Winter Olympics Video Content Deal With Facebook nbc facebook sochi 2014 360x240

NBC Strike Winter Olympics Video Content Deal With Facebook

After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.
Are You Ready for Some Super Bowl 2014 Video Ads? Volkswagen DVader 63875 360x240

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
How Video Can Personalize The Social Selling Cycle video social selling 357x240

How Video Can Personalize The Social Selling Cycle

Today's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.
Samsung Is The Most Socially Shared Video Brand Of 2013 top brands of 2013 266x240

Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove's "Real Beauty Sketches" a close third. We also loved campaigns by Kmart, Evian and Pepsi - but not Coca Cola.