social video

youtube marketing tip subscribers

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.
twitter video player 2015

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter's own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos' 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.
amazing spider man evian babies april 2014

Videos Ads: Top Shared Global Brands of April 2014

Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it's an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.
youtube powerful social network

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?
Unruly Analytics Report Q1 2014

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.
red cross video campaign saving lives

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
brand integration youtube digital video

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
oreo vine

6 Best Branded Vines of the Week: 26th March 2014

The best Vines of the last 7 days include Dunkin Donuts doing just that, Oreo treating us to a yummy coffee recipe, Samsung celebrating the start of spring, Meow Mix offering a solution to that age old cat-on-keyboard problem, and Nokia capturing a skateboarding blue box with its snazzy camera.
best branded vine taco bell

5 Best Branded Vines of the Week: 19th March 2014

The best Vines of the last 7 days include Taco Bell and the debut of its hugely-anticipated WaffleTaco, Samsung with its St Patrick's Day inspired game, Meow Mix with its take on Kickstarter for cats, and 3D printers and the hope they are bringing to children caught up in the war in Sudan.
P&G Thank You Mom Tough Love

The Most Shared Video Ads of the 2014 Sochi Olympics

As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.
video in social media

3 Tips for Crafting Compelling Social Video Customers Will Love

Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.
video metrics

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
prankvertising jumping the shark

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?
nbc facebook sochi 2014

NBC Strike Winter Olympics Video Content Deal With Facebook

After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.