Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.
Much of the same ads from April made the Unruly Viral Video Chart for May, but quite a few new ones were still able to make their mark. Quite a few phone ads, especially from Samsung, made the list, as well as Kmart's new "Big Gas Savings."
Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.
Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On ...
Another week, another brilliant viral video - this time from Kmart. Yes, that Kmart. We dare you not to laugh at least once, especially at the old guy on the bed. Our look back at the week's news in online video also has us drooling at the Phantom Flex4K camera and hoping the current price tag is a mistake.
The U.S. Digital Video Benchmark 2012 Report from Adobe takes an in-depth look at how video content encourages strong viewer engagement and how mobile devices are becoming an essential part of the viewer experience.
March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.
The top 20 social video ads chart for February 2013, powered by Unruly, is--no surprise--dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.
You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong. Brands are using Vine in a creative manner that allows them to make the most out of the seemingly miniscule 6 seconds that they have.
How long should a video be? Well, that reminds me of a story. Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...