social video Articles

...

The Day In Online Video News And Views 27th January 2014

The Day In Online Video News And Views 27th January 2014

Netflix makes it easier for us not to automatically binge-watch everything, British spies know what you are doing on YouTube, and Homer Simpson has absolutely no time for Google Glass. These and other stories of the past few days, from ReelSEO.

2014: The Year Prankvertising Jumps the Shark?

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?

NBC Strike Winter Olympics Video Content Deal With Facebook

NBC Strike Winter Olympics Video Content Deal With Facebook

After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.

Are You Ready for Some Super Bowl 2014 Video Ads?

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.

How Video Can Personalize The Social Selling Cycle

How Video Can Personalize The Social Selling Cycle

Today’s savvy consumer can spot a sales pitch a mile off, but that doesn’t mean that you can’t engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.

Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

Three Key Reasons Why Video Will Push US Total Ad Spending Up In 2014

The Winter Olympics, the FIFA World Cup and the US Midterm Elections will all have a significant impact on U.S. video advertising spend in 2014. But will the purchase of video ad units exceed even the most optimistic forecasts? We think so.

Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung Is The Most Socially Shared Video Brand Of 2013

Samsung is the overwhelming winner in the most shared social video brands of 2013. GEICO and their Hump-Day camel come in second, with Dove’s “Real Beauty Sketches” a close third. We also loved campaigns by Kmart, Evian and Pepsi – but not Coca Cola.

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Kaltura Offers Native Video App for Out of the Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It’s a single piece of software for a full-featured social video platform on mobile devices.

Combine Social Media And Video Marketing For A Winning Campaign

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.

The Top 20 Global Online Video Ads For September 2013

The Top 20 Global Online Video Ads For September 2013

Unruly’s Global Online Video Ad Chart for September 2013 features those dancing Mercedes chickens, Chipotle’s disillusioned Scarecrow, A girl who never, ever poops, LG’s meteors and a poignant reminder of 9/11. Let’s see who else made the list.

↑ Top