YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees
It’s almost December and it’s fairly easy to predict what’s going to happen next month. Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011. If what’s past is prologue, then “YouTube's New Year Countdown,” a special destination page spotlighting 31 ...
How To Run A Successful Online Video Contest: Maximizing Your ROI
Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In this final installment in the series, we look at some ...
The Week's Best Viral Videos & Marketing Lessons - Galaxy Nexus Edition
I have a new crush, and it's on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks. It boasts a giant screen, fast processor, no shutter lag, and a host of other features that appeal to ...
Eat, Drink, and Be Social! Video Marketing Tips For Restaurants And Cafés
I interviewed Urbanspoon’s Conrad Saam, who shared his social video marketing tips for restaurants, cafes, and the rest of the food service industry.
Free Social Video Webinar: How To Build Better Customer Relationships With Video
This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video - How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 at 10:30 AM – 11:30 PST (1:30 – 2:30 PM ...
ASICS Interactive Video Wall Ad Lets You Race A Marathon Runner
Online video excites me for a lot of different reasons, but it's the really creative stuff that geeks me out the most... the artistic experimentation and innovation that occurs out on the fringes. This weekend I saw an online video ad that combines exercise, art, and a video wall in a subway station. It's the ...
Curry's PC World Helps Find The Perfect Hair Drier For Chewbacca
Pop culture. I've written a handful of times about how powerful the right pop culture reference can be in your online video marketing efforts. One of the best ways to get initial attention for your video is to include some kind of reference to a popular character, product, or story. For the best example of ...
The Weekly Online Video News Round Up - YouTube Ad Edition
This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority of their viewers come from non-English speakers. Of course, the ...
For Social Video Success, Make 'Em Laugh
The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It also has some interesting data on what kind of videos ...
Shelby Video App The Latest To Try Making Online Video Organization Easy
Joining a small, but growing number of social video apps this week is Shelby.tv, a site and an iOS app that allows users to log in to social networks such as Facebook and Twitter, grab videos shared by your friends and followers, and be able to watch them all in one place. The Shelby video ...
“Loving Your Customers Back” With Social Video Marketing
I interviewed Ramon DeLeon, manager of six Domino’s Pizza stores in Chicago, and a frequent vlogger and presenter on social media, on the importance of using social video as a natural and powerful tool for enhancing customer relationships.
Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon
I feature a video presentation of Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger and public speaker on social media marketing. Ramon is the recipient of the Chicago Social Media Club’s 2011 Chicago Social Media Person of the Year Award, and is a speaker at the upcoming Blogworld & ...
Trailers & Mother Nature - The Week's Best Viral Videos & Marketing Lessons
One of the best ways for brands and individuals to succeed with online video is to follow the examples set by those who've gone before them. What kind of videos have been a hit with viewers in the past? What kind of experiments have failed? By analyzing this week's best viral videos, we can hopefully ...
Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data
I interviewed Ooyala co-Founder and President of Products’ Bismarck Lepe, on today’s release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the future of web video usability, marrying real-time web video analytics ...
What Influence Did Steve Jobs Have On Web Video? Industry Professionals Speak
In my previous post I made a list of what I thought to be the top video innovations of both Steve Jobs and Apple. However right away one of our readers had reminded me of a few good ones I completely overlooked. So rather than rely on the limits of my own memory, I have ...
