Topic - Online Video & social video
Pop Culture Nostalgia, Politics, and Online Video Marketing
Two notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60’s to the 80’s, have shown some excellent of what makes reprising pop culture icons’ roles a viral success with online video marketing. ReelSEO’s Grant Crowell and Bob Sandidge share their discoveries on the key ingredients in successful pop-political viral videos that SMBs can take advantage of in their own online video marketing campaigns.
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Measuring Social Media Buzz with Video (how Obama beat McCain)
What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created by the search marketing firm Prime Visibility, may have set a new standard for measuring a company’s performance across the widest range of major social media websites. Listen to ReelSEO Grant Crowell’s interview with Andrew Hazen, Prime Visibility’s Founder and CEO.
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More Video SEO Reputation Management – Traps, Tools, and Tips
ReelSEO’s Grant Crowell interviews another panelist from the recent SMX East conference on search and reputation management, Seregeti Communications’ Director of Search, Simon Heseltine. Simon offers some special tips on utlizing social media sites and local search.
LinkedIn Online Video Marketing – Not Too Shabby
LinkedIn is doing some interesting online video marketing. The most recent videos, in particular, are very well produced, high-quality videos. They even have a cool intro with their logo animated. Not sure about the choice for thumbnail 
New Online Social Video Networking and Discovery Platform – Have you Seen It Yet?
SeenItYet is a social video discovery platform for people who like to entertain their friends. It’s your source for the funniest new videos from across the internet and it’s also a more fun and interactive way to share your favorite videos.
MySpace TV Finally Launches Direct Video Recording Capability
You can do it on Youtube, you can even do it on Facebook, now you can do it on Myspace. One of the downsides to Myspace has been the video sections. Sure, you could load up videos, but you couldn’t record direct. Now you can.
Mixing Video SEO and social marketing – the Blendtec interview
One of the more well-known success stories with online video marketing is Blentec – a small company that took what people would think to be a standard generic product (a blender) and make the most entertaining and engaging video content on the web today. ReelSEO’s Grant Crowell recently interviewed the man responsible for the online video marketing success – George Wright, Blendtec’s Sales and Marketing Director – who shares some revealing advice on how combining social networking strategies with SEO can get video to show up prominently in the major search engines’ universal search results, and gather customers from search terms not otherwise thought possible.
In Search of Online Video. The Case for Video SEO
Yesterday, I could not get out of my head a comment made by a panelist on the session, “Video Search Engine Optimization (VSEO)” at SES, namely Greg Jarboe. Greg mentioned an example video whereby most users who watched the video, discovered the video primarily through social sharing mechanisms (sharing, embedding, etc…) vs. video search. Specifically, he presents findings for a video about Nicholas Carr and goes on to point out that 7.4% of views came from search, 71% from embedded players. He also talks about the dominance of Youtube and the need to focus optimization efforts for youtube.
I completely agree with what I think was Greg’s point, namely the importance of taking advantage of all means to drive traffic to your videos and that video search is only one piece. Really, I think that Greg’s point was that video marketing and optimization goes beyond just video SEO, and perhaps we need another definition or term. However, I wonder if some folks in the audience were thinking… “If only 7.4% of views came from search, why do I need to know about video SEO?” So, because this was bugging me all night, my plan today was to do some research and find out whether this is an accurate representation of video discoverability overall.
Facebook Tests Commentable Video Advertisements
Earlier this month Facebook was redesigned and now they are experimenting with an interesting new concept for video advertising. Apparently, they are inviting Facebook users to rate and comment on video ads in the same way that users can rate and comment on everything else, from users pictures to news feeds.
Video in Social Economy – Interview with Lemonade.com’s CEO Tom Zawacki
We caught up with Tom right after his session at ad-tech Chicago: The Banner is Dead: Digital Advertising Strategies in the Age of Earned Media, which played to a packed house. In our audio interview, we discuss with Tom why search marketers need to be paying attention to the social side of e-commerce, the consumer behavior distinctions between search and social, how the upcoming years will see a sizeable growth of video with consumer generated commerce, along with his recommendation on what company is already doing an excellent job of combining video with product reviews.
Magnify Launches Self-Service CDN for SMBs
According to the Magnify.net blog this morning, Magnify has launched a new self-service CDN focused primarily towards small and medium sized businesses.
This new offering, dubbed, Magnify Pro, provides customers with access to Magnify.net’s VP6 encoding infrastructure and serves video files from their secure Amazon S3 account.
