social video Articles

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Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW

Why CMOs & Marketing Executives Must Embrace Social Video Marketing   NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 …

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Social video marketing isn't only about creating entirely positive new experiences for customers. Sometimes it involves demonstrating responsibility when you make mistakes, and how you make amends. I feature some video apology examples of Domino's Pizza from both their national headquarters and a local franchisee …

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A …

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run …

Why Businesses Should “Socialize” with Video: Socialize 2011

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on …

Web Video + Social Media Together Drive The Most Brand Engagement

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on …

Social Video Optimization Vs. Video Search Optimization: Which is Better?

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites …

What Makes for Social Video and Do Creative Agencies Get It?

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the …

Do Video Production Professionals Now Need To Know Social Video Marketing?

Do Video Production Professionals Now Need To Know Social Video Marketing?

I interviewed several video production pros and friends of ReelSEO: How important is social media for your business? Do you need to know and do it for your own marketing purposes, or your clients'? Learn what social media marketing activities they're doing with their own …

SocialCam App To Offer Mobile Video + Social Video Sharing

SocialCam App To Offer Mobile Video + Social Video Sharing

Justin.tv is willing to learn and adapt to their users behavior. For example, the live-streaming video app they launched in 2010 was used by a lot of customers, but not for live video. In fact, over 90% of the video uploaded using the app was …

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