social video Articles

...

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social …

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our …

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places …

Would You Watch A Clorox Video Ad For Facebook Credits?

Would You Watch A Clorox Video Ad For Facebook Credits?

Facebook is slowly rolling out a new system that will give Facebook Credits to users who willingly view certain video ads–you might have read about it in Christopher's Weekly News Reel article over the weekend. And now they have their first major brand on board …

Can YouTube Stars Really Cross Over Into The Mainstream?

Can YouTube Stars Really Cross Over Into The Mainstream?

My agency recently had the opportunity to cover night two of The DigiTour, the first ever YouTube sponsored live tour featuring some of YouTube's top musicians including Dave Days, Savannah Outen, DeStorm, Joe Penna aka Mystery Guitar Man, Ricky Ficarelli, The Gregory Brothers aka Auto-Tune …

Tornado Outbreak Shows The Speed & Power Of Social Video

Tornado Outbreak Shows The Speed & Power Of Social Video

I spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia. So far, 127 tornadoes have been confirmed, the death toll is at 54-and-climbing, and the devastation is immense and widespread. Online video was …

The 6-Step Social Video Exercise Plan for Marketing Executives

The 6 Step Social Video Exercise Plan for Marketing Executives

In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online …

25 Jawdropping YouTube Video Facts, Figures, & Statistics

25 Jawdropping YouTube Video Facts, Figures, & Statistics

One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some …

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Last night I had the opportunity to personally meet with neo-evangelist pastor and social video marketer Rob Bell, the author of the New York Times bestseller book, "Love Wins." Learn from Rob himself on how his own upbringing, passion, and faith greatly shaped his own …

Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW

Why CMOs & Marketing Executives Must Embrace Social Video Marketing   NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 …

↑ Top
Hello. Add your message here.