social video Articles

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Social Video Disasters – How Politicians Can Change their Social Media Strategy

Social Video Disasters – How Politicians Can Change their Social Media Strategy

The age of forgetting is now over. Online video with social media has become the perfect vehicle for keeping the behavior of politicians on public record for everyone, forever. Because of the recent events in Congress, I am compelled to share some recent examples of …

Vancouver Riot Videos: More Proof The Future Of News Is Social Video

Vancouver Riot Videos: More Proof The Future Of News Is Social Video

I am a huge hockey fan–I might have mentioned it before. So obviously I watched Game 7 of the Stanley Cup Finals last night on NBC. Boston won, and had the game in hand pretty much throughout, despite the fact that it was an away …

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

I interviewed Tom Dickson, CEO of Blendtec, responsible for one of the most popular YouTube video shows of all time and a pioneering example of how to be social with video in your own business. Tom shares his advice he has for others who want …

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don't demonstrate the same level of …

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Want to connect with the youth market, which uses the Internet very different from adults? Then who better to get inside of the heads of the lucrative teen market segment than entrepreneurial teenagers? I interviewed Daniel Brusilovsky, one such successful genY/millennial tech entrepreneur with accomplishments …

Best Branded Viral Video Campaign – Beer Brands Show Video’s Versatility

Best Branded Viral Video Campaign – Beer Brands Show Videos Versatility

I am always on the lookout for brands that are creating original, engaging online video content. I think brands, with their resources and big pockets, are able to push online video as a medium toward greater heights—at least, as long as they're eschewing traditional commercials …

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still …

Shaq Knows The Power Of Social Video, Retires Via Twitter

Shaq Knows The Power Of Social Video, Retires Via Twitter

Shaquille O'Neal is one of the most accomplished and beloved professional basketball stars in the world. He's one of the few players who has won championships playing for multiple different teams. And he has just retired. And he did it using social video. No press conference, no …

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Let's say you're the star and the face of one of the most universally-praised online video campaigns in all of history. And suppose that, after that kind of success, you're interested in turning your new found fame into a more sustainable acting career… maybe you …

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

This week I had the opportunity to present at the Mediabistro Social Media Optimization Conference, with my presentation titled, "Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies." Check out my Slideshare presentation and some highlights from the presentation on what social video optimization …

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