social video Articles

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Social Video Boosts Engagement For Brands & Businesses

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher …

Are Facebook Credits the Future of Social Video Commerce?

Are Facebook Credits the Future of Social Video Commerce?

In this Slideshare presentation, I showcase real examples of using Facebook Credits with interactive product video, and some exciting high-level possibilities of how video can be utilized for doing not just virtual commerce, but real tangible commerce with Facebook Credits.

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the …

Best Branded Video Ad Campaign – Planet Of The Hoax Video

Best Branded Video Ad Campaign   Planet Of The Hoax Video

If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know… I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it …

Ad-Choice Boom: More Viewers Choosing To Watch Online Video Ads

Ad Choice Boom: More Viewers Choosing To Watch Online Video Ads

Visible Measures has released their Q2 2011 report on choice-based video performance, and the results are pretty interesting, even while they're not all that surprising. Audiences are choosing to watch online video advertisements more than ever before–as much as 600 million times in Q2, which …

How Teens Use YouTube & Social Media: The Online Generation Gap

How Teens Use YouTube & Social Media: The Online Generation Gap

I interviewed popular teenage Internet entrepreneur, professional blogger, and Huffington Post writer Chloe Spencer about why and how her fellow teenagers perceive and interact with online video differently from their older counterparts. She also give some great advice for getting teens to stay out of …

Improv Everywhere Carousel Horse Race Shows Viral Flash Mobs Are Evolving

Improv Everywhere Carousel Horse Race Shows Viral Flash Mobs Are Evolving

The flash mob, as a concept, has been around for several years. But what started as loosely-organized spontaneous dance parties has evolved greatly over its short lifespan. Much of this evolution can be attributed directly to one group: Improv Everywhere. They hit the scene in …

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and …

Best Branded Online Video Ad Campaign: DirecTV’s Football Cops

Best Branded Online Video Ad Campaign: DirecTVs Football Cops

There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed …

Viral Video Marketing vs. Social Video Marketing – Which is Better?

Viral Video Marketing vs. Social Video Marketing – Which is Better?

You saw it coming to this over the past few weeks, didn't you? I have been writing a lot lately about "viral video" and "social video," and now it's time to give them the ultimate face-off. What's the difference between viral video and social video? …

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