social video Articles

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8 Tips For Creating A Successful Social Video Campaign

8 Tips For Creating A Successful Social Video Campaign

Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The …

The Weekly Online Video News Round Up – Streaming Internet TV Edition

The Weekly Online Video News Round Up   Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the …

Stop Motion & A Beatboxing Flute – The Week’s Best Viral Videos & Marketing Lessons

Stop Motion & A Beatboxing Flute   The Weeks Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a …

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What …

Best Branded Viral Video Ad Campaign – The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan–I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the …

Leanin Launches Customizable “Social Video Player” For Brands

Leanin Launches Customizable Social Video Player For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of …

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good …

Axe & Lynx Get Racy To Find Social Video Success

Axe & Lynx Get Racy To Find Social Video Success

Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you …

The Weekly Online Video News Round Up – Internet TV Edition

The Weekly Online Video News Round Up   Internet TV Edition

Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if …

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. …

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