social video Articles

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Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia

Goodbye Traditional Ads, Hello Social Video   The Central Institute Of Australia

Businesses big and small, I implore you to pay attention to this video–even if the subject matter may veer into the gross or weird territory (and it does). Because, while the content of the video is definitely important to what I want to say, the …

The Week’s Best Viral Videos & Video Marketing Lessons – Star Wars Guitar Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Star Wars Guitar Edition

The week's best viral videos contained a mix of the old standbys and new trailblazers. We've got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We've also got some …

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point …

Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million …

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a …

The Dramatic Impact Of Social Video Recommendations On Brand Metrics – Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the …

How Lean-Back Viewers Affect Your Video Engagement – The Reel Web Episode #24

How Lean Back Viewers Affect Your Video Engagement   The Reel Web Episode #24

This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that's coming to Vimeo's website sometime soon. We also discuss YouTube's new announcement of having 60 hours of …

The Weekly Online Video News Round Up – YouTube Update Edition

The Weekly Online Video News Round Up   YouTube Update Edition

As usual, there was plenty of news in the online video world this past week. And as usual, you were probably a bit too busy to keep up with all of it. We saw more major updates to YouTube's design and services, some important Google …

Google Plus Opens To Teens Age 13 & Up

Google Plus Opens To Teens Age 13 & Up

Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting …

The Social Video Blueprint: A Marketer’s Guide To Social Video Success (Free E-Book)

The Social Video Blueprint: A Marketers Guide To Social Video Success (Free E Book)

A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individualcreators) seeking to ignite their video marketing with a social kick. …

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