social video Articles

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The Weekly Online Video News Round Up - Future Edition

The Weekly Online Video News Round Up   Future Edition

The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a ...

No-Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

No Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel ...

5 Social Video Marketing Tips with Socialnomics' Digital Leader: Erik Qualman

5 Social Video Marketing Tips with Socialnomics Digital Leader: Erik Qualman

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence".  I asked him about his take on "social" and "viral" video and asked him to give us some tips for ...

The Week's Best Viral Videos & Marketing Lessons - Silverback Edition

The Weeks Best Viral Videos & Marketing Lessons   Silverback Edition

The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers ...

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Top 20 Online Video Ads Of 2011 According To Shares

Top 20 Online Video Ads Of 2011 According To Shares

There is no doubt that 2011 has been an epic year for social video. Looking through the top 20 most shared ads of the last 12 months you cannot help but be struck by the sheer size, scale and spectacle of some of the campaigns. Budgets were ...

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees

YouTube Trends In 2011: Conventional Wisdom Can’t See The Forest For The Trees

It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011. If what's past is prologue, then ...

How To Run A Successful Online Video Contest: Maximizing Your ROI

How To Run A Successful Online Video Contest: Maximizing Your ROI

Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In ...

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