social video marketing

VidCon 2016: Top Experts to Unlock Video Industry Secrets vidcon 2016 industry track 360x240

VidCon 2016: Top Experts to Unlock Video Industry Secrets

The VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!
Snapchat: How Ephemeral Video Marketing is Engaging Viewers snapchat video marketing 360x240

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
A Brief History of Video Marketing on YouTube history youtube marketing 360x240

A Brief History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.
Social Video Lessons Every Marketer Should Learn from the World Cup Unruly 1 360x240

Social Video Lessons Every Marketer Should Learn from the World Cup

The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
11 Ways To Double Your YouTube Subscribers (Without Buying Them) double youtube subscribers 360x240

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.
2014: The Year Prankvertising Jumps the Shark? prankvertising jumping the shark 310x240

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?
Humour, Emotion and UGC: Food Industry Video Trends For 2013 kitkat android 360x240

Humour, Emotion and UGC: Food Industry Video Trends For 2013

When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.
Combine Social Media And Video Marketing For A Winning Campaign  social media 360x240

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.
Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil brazil video 360x240

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.
How to Build a Top Notch YouTube Commerce Strategy that Drives Sales dogs love orapup 360x240

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.
Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy] skull candy video strategy 360x240

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
The Cat Web Cannot Come Soon Enough [Video] catvideo 360x240

The Cat Web Cannot Come Soon Enough [Video]

The internet loves cats but could that be because the internet is cats? It's a crazy theory but delivered in an inventive and highly entertaining way from the team at PBS Idea Channel. Sit back and ponder on the meaning of life, the web and everything cat related.