social video marketing Articles

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Guinness and the Art of Social Video: We’re all a Bit Irish on St. Patrick’s Day

Guinness and the Art of Social Video: We’re all a Bit Irish on St. Patrick’s Day

As it's the 17th of March, and we’re all a bit Irish on St. Patrick’s Day, let's raise a glass of Guinness and watch ten of their very best social videos. The ten we've chosen have a remarkable knack for telling stirring tales of inspiration, dedication, ingenuity, and effort.

2014: The Year Prankvertising Jumps the Shark?

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?

Humour, Emotion and UGC: Food Industry Video Trends For 2013

Humour, Emotion and UGC: Food Industry Video Trends For 2013

When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.

Combine Social Media And Video Marketing For A Winning Campaign

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

How to Build a Top Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.

The Cat Web Cannot Come Soon Enough [Video]

The Cat Web Cannot Come Soon Enough [Video]

The internet loves cats but could that be because the internet is cats? It's a crazy theory but delivered in an inventive and highly entertaining way from the team at PBS Idea Channel. Sit back and ponder on the meaning of life, the web and everything cat related.

What "Assassin's Creed 3" Can Teach Us About Social Video Diversity

What Assassins Creed 3 Can Teach Us About Social Video Diversity

It may come as no surprise to learn that YouTube succeeds on the back of video games. For many YouTube independent networks, video game content is the most successful and lucrative. YouTube audiences crave it and creators are inspired by it. Machinima is a behemoth ...

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