social video advertising Articles

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Move Over Viral, We’ve Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what’s on the horizon for social video.

Google Beats Nike to Become Most Shared Social Video Brand of 2012

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, …

Unruly’s Dynamic Creative Optimization Boosts Nissan’s Social Video Ad Engagement 83%

Unrulys Dynamic Creative Optimization Boosts Nissans Social Video Ad Engagement 83%

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to …

Native Video Advertising Drawing Much Interest from Major Brands [Study]

Native Video Advertising Drawing Much Interest from Major Brands [Study]

Forbes and Sharethrough have released a new study, "Going Native, How Marketers are Reinventing the Online Video Advertising Experience," which assesses adoption trends related to native video advertising for major brands. They found some interesting trends emerging in terms of what these major brands are using, where …

The #1 Social Video Trigger to Rule Them All is the On-Demand Video Consumer, Generation V

The #1 Social Video Trigger to Rule Them All is the On Demand Video Consumer, Generation V

F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong. At least 11 internet marketers and video content producers have been able to produce successful second acts. And some of them have produced successful third and four acts. Who …

What’s the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

Whats the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on …

VideoEgg Extends Social Video Advertising Network

Leading Video Sites Continue to Embrace VideoEgg's Pioneering Approach to Online Video Advertising VideoEgg. Inc., the leading video advertising network for online communities, today announced three new partnerships to expand its distribution of invitation-based video advertising. VideoEgg's partnership with imeem, Metacafe, and Buzznet further increases …

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