social video advertising Articles

...

2014: The Year Prankvertising Jumps the Shark?

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?

5 Of The Best Branded Vines Of The Week: 21st November 2013

5 Of The Best Branded Vines Of The Week: 21st November 2013

Let’s take a look at 5 of the best branded Vines of the last week including Oreo’s spin on the Portal video game, Samsung’s greedy Galaxy Note, Capital One’s manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

Ron Burgundy Video Ad News Of The Day: Dodge, He Is In You

Ron Burgundy Video Ad News Of The Day: Dodge, He Is In You

Will Ferrell has a new Anchorman film to plug and Dodge have a new SUV to sell so why not get Ron Burgundy to front the 2014 Durango ad campaign for the best of all possible worlds. The video ads are now live and there’s a huge social push a-coming for this one.

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil – social media capital of the universe – before they are even launched.

Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash

Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash

The video ad market is on the cusp of a multi-billion dollar expansion that could transform Facebook and Instagram into syndication platforms putting pressure on the existing TV model, but those users may not accept commercials as readily as major online video sites.

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Significant video shares across social media networks can increase brand awareness by 55% and increase the ‘likelihood to purchase’ by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.

Football Crazy: Top Branded Video Ad Campaigns for August 2013

Football Crazy: Top Branded Video Ad Campaigns for August 2013

In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

The 2013 VMAs and the ‘Roast’ of James Franco are just two of the events that Viacom and Twitter have teamed up to promote via the social media network. Brands like Pepsi will sponsor the coverage, with content provided by Viacom and promoted as part of a paid distribution deal by Twitter.

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The top 20 social video ads chart for February 2013, powered by Unruly, is–no surprise–dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.

Page 1 of 212
↑ Top