social network Articles

A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Social networks and the analysis of them is an inherently interdisciplinary academ...

How To Market A Web Series To Generate Interest & Gain Viewers

How To Market A Web Series To Generate Interest & Gain Viewers

We have discussed a number of successful web series and what the creators of those series have done to increase awareness, and hopefully viewers. Sometimes, unfortunately, just being good isn't sufficient. A quality show needs not only to connect, but it needs to have a …

Google Plus & Video: Real-Time Collaboration, Video Games, & More Invites

Google Plus & Video: Real Time Collaboration, Video Games, & More Invites

Google Plus is barely more than a month old. And while it's seen staggering growth rates in new user sign-ups during that time, sign-ups alone aren't going to sustain Google Plus' future. Thankfully, it's proving itself useful in a number of ways, particularly with video, …

New Offering from Auditude/Innovid Partnership Boosts Video Ad Engagement

New Offering from Auditude/Innovid Partnership Boosts Video Ad Engagement

Engagement is a key factor in online video advertising and Auditude and Innovid have teamed up to give you some extra punch in that regard. On the one hand, Auditude is all about video advertising and monetizing online premium video content. Meanwhile, Innovid is all …

People Still Really Want To Get Into Google Plus – Here Are More Invites

People Still Really Want To Get Into Google Plus   Here Are More Invites

Google Plus is still a juggernaut in terms of buzz (pardon the Google-product pun). Interest levels are still quite high for the fledgling social network. Earlier this morning, the company announced that every Google Plus user had received 150 invites in their account via a hyperlink. …

Google Plus Gives All Users 150 Invites – Here, You Can Have Mine

Google Plus Gives All Users 150 Invites   Here, You Can Have Mine

Google Plus has been playing a bit of a supply-and-demand game with the social networking public. Since the service's launch just a handful of weeks ago, there have been far more people interested in joining than there have been available invitations. Whether Google needed extra …

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Here's something cool. Two tech heavyweights have teamed up to create a pseudo-branded online video series. I saw some ads for it on Hulu and was reminded to write about it today. The Inside Experience will star Emmy Rossum, Fiona of Shameless (YUM!), and er…what …

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google is working hard to make Google+, their new social network in case you've been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share …

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for …

Social Video Boosts Engagement For Brands & Businesses

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher …

Justin.tv Sells Movie Rights, Will Get “The Social Network” Treatment

Justin.tv Sells Movie Rights, Will Get The Social Network Treatment

Coming soon to a theater near you… The Video Streaming Network, the story of how Justin.tv went from one man broadcasting his entire life through live video to a full-fledged streaming video business. Actually, the title and tagline are made up by me, but the …

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