social network Articles

A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Social networks and the analysis of them is an inherently interdisciplinary academ...

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Here's something cool. Two tech heavyweights have teamed up to create a pseudo-branded online video series. I saw some ads for it on Hulu and was reminded to write about it today. The Inside Experience will star Emmy Rossum, Fiona of Shameless (YUM!), and er...what ...

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google is working hard to make Google+, their new social network in case you've been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share ...

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

Social Video Boosts Engagement For Brands & Businesses

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher ...

Justin.tv Sells Movie Rights, Will Get "The Social Network" Treatment

Justin.tv Sells Movie Rights, Will Get The Social Network Treatment

Coming soon to a theater near you... The Video Streaming Network, the story of how Justin.tv went from one man broadcasting his entire life through live video to a full-fledged streaming video business. Actually, the title and tagline are made up by me, but the ...

Google Plus Is Growing Like A Weed

Google Plus Is Growing Like A Weed

Google Plus is growing quickly. Very quickly. A few days after it launched, I wrote about how badly I wanted them to remove the restrictions on joining and open the new social network up to everyone. Then, just a few days later, they opened up ...

10 GenY Video Marketing Tips: How to Engage Teens With Online Video

10 GenY Video Marketing Tips: How to Engage Teens With Online Video

In my continued series about online video and millennials, I interviewed 4 successful teenage Internet entrepreneurs and asked them for video marketing tips. They share their own experiences and advice for how businesses can better utilize online video for engaging the teen market.

The Weekly Online Video News Round Up - July 3-9 2011

The Weekly Online Video News Round Up   July 3 9 2011

If you're like me, then last week was a terribly busy week. But these days, with online video's quickening pace, they all seem that way anymore. Even when you're paying close attention, it can be easy to miss a great video or an important news ...

If You're A Business, Google Plus Doesn't Want Your Business... Yet

If Youre A Business, Google Plus Doesnt Want Your Business... Yet

I complained earlier in the week about Google Plus being such a closed beta community, that it almost wasn't worth using as a social network. But now, Plus has opened for another huge wave of invitations over the last few days, rendering many of my ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

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