social network Articles

A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Social networks and the analysis of them is an inherently interdisciplinary academ...

Google Plus Open To Everyone, Adds Killer Video Features To Hangouts

Google Plus, the social networking service that has long been in a restricted field test, is now officially in beta. That's right, folks, you can stop leaving comments on this post asking people to invite you and just head on over and sign up yourself ...

Mobile Video Soars: Half Of All Mobile Device Owners Shoot Video Once A Week

Photobucket pulled some numbers from their users of late to find out that mobile video uploads are continuing to soar. In fact, they have grown something like 300% in the past year (July 2010-2011). If we were to do a survey of new phones that ...

Half of Tablet Users Watch Video Online, Continued Growth Expected

Furthering the point that we, the digital consumers, want our entertainment anytime, anywhere, a report from In-Stat states that 50% of tablet users are watching TV and film on the devices. That's a pretty decent percentage right there, and it really shows how fast we ...

How To Market A Web Series To Generate Interest & Gain Viewers

We have discussed a number of successful web series and what the creators of those series have done to increase awareness, and hopefully viewers. Sometimes, unfortunately, just being good isn't sufficient. A quality show needs not only to connect, but it needs to have a ...

Google Plus & Video: Real-Time Collaboration, Video Games, & More Invites

Google Plus is barely more than a month old. And while it's seen staggering growth rates in new user sign-ups during that time, sign-ups alone aren't going to sustain Google Plus' future. Thankfully, it's proving itself useful in a number of ways, particularly with video, ...

New Offering from Auditude/Innovid Partnership Boosts Video Ad Engagement

Engagement is a key factor in online video advertising and Auditude and Innovid have teamed up to give you some extra punch in that regard. On the one hand, Auditude is all about video advertising and monetizing online premium video content. Meanwhile, Innovid is all ...

People Still Really Want To Get Into Google Plus - Here Are More Invites

Google Plus is still a juggernaut in terms of buzz (pardon the Google-product pun). Interest levels are still quite high for the fledgling social network. Earlier this morning, the company announced that every Google Plus user had received 150 invites in their account via a hyperlink. ...

Google Plus Gives All Users 150 Invites - Here, You Can Have Mine

Google Plus has been playing a bit of a supply-and-demand game with the social networking public. Since the service's launch just a handful of weeks ago, there have been far more people interested in joining than there have been available invitations. Whether Google needed extra ...

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Here's something cool. Two tech heavyweights have teamed up to create a pseudo-branded online video series. I saw some ads for it on Hulu and was reminded to write about it today. The Inside Experience will star Emmy Rossum, Fiona of Shameless (YUM!), and er...what ...

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google is working hard to make Google+, their new social network in case you've been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share ...

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher ...

Justin.tv Sells Movie Rights, Will Get "The Social Network" Treatment

Coming soon to a theater near you... The Video Streaming Network, the story of how Justin.tv went from one man broadcasting his entire life through live video to a full-fledged streaming video business. Actually, the title and tagline are made up by me, but the ...

Google Plus Is Growing Like A Weed

Google Plus is growing quickly. Very quickly. A few days after it launched, I wrote about how badly I wanted them to remove the restrictions on joining and open the new social network up to everyone. Then, just a few days later, they opened up ...

10 GenY Video Marketing Tips: How to Engage Teens With Online Video

In my continued series about online video and millennials, I interviewed 4 successful teenage Internet entrepreneurs and asked them for video marketing tips. They share their own experiences and advice for how businesses can better utilize online video for engaging the teen market.